Instagram marketing is becoming a popular trend. This is because almost everyone has an account on the social media platform. This platform has billions of active users, which makes this a great way to introduce your products or services to a more targeted audience without having to spend a large amount of money. What better way to market your product, right?
However, not everyone knows how to utilize Instagram for their business’s benefit. Here are some useful Instagram marketing tips to get you started:
1. Know your purpose for putting up an Instagram business account.
Before thinking of what photos to post or how you will curate your IG feed, you should first know why you’re putting up an account. Of course, it’s a given that you want to broaden your reach. However, it is essential to know the specifics as to why you’re opening an IG account. Here are some of the business goals that business owners want to achieve:
- Sell products
- Promote services
- Build a community
- Show your brand’s values
When you determine your purpose, you’ll be able to publish content that directly reflects your business goal.
2. Optimize your Instagram profile.
For you to fully utilize the Instagram marketing service, make sure that you switch to an IG business profile. There are additional features that will allow you to track and monitor your business’s growth in the platform. Some of the features include expanding your profile.
Since the bio is only limited to 150 characters, you should be smart and creative. Include what your company does, the industry you’re in, and a link to your company’s website. You can also include your e-mail and phone number.
3. Use a distinctive profile photo.
Although your business name is there, it would be better if your profile photo is also connected with your brand. You can use your company logo or a photo of your mascot. This will help your target market recognize your brand by just looking at your profile photo.
4. Find a visual aesthetic that fits your brand.
Remember that the key to success in IG marketing is to be unique. You might have seen other Instagram feeds and thought to yourself that you’ll mimic them. However, what might have worked for them might not work for you.
You can begin by editing photos and using different foregrounds and backgrounds to see what compliments your logo and products. Consistency is key for your business account to have a pleasing and catchy feed. You can also consider sticking to one color palette such as nudes, neon, or pastel. Don’t hesitate to play around with colors until you find what reflects your brand.
5. Post updates consistently.
When you begin posting photos, you might notice that some posts get more engagement compared to others. You might be wondering if there is a right time to post on IG, but there isn’t. However, regularly making posts will help your posts show up on people’s timelines. Instagram uses a machine-learning algorithm that studies a person’s day-to-day activity on Instagram. This includes the profiles they visit and the posts they like.
When you post regularly, your posts will show up more on people’s feeds. From there, they will get familiar with your business. They will also see more of your posts in the future. You can try to schedule posts just in case you get busy with other things.
6. Take advantage of hashtags.
If you don’t know how to use Instagram for marketing, you can use trending hashtags that have a connection with what you post. Hashtags serve as categories for every published content on the platform. IG users sometimes click on hashtags to discover posts and accounts that are related. Reach a wider audience through hashtags.
If you don’t have the time to unravel all the features or don’t know how to market your business on Instagram, we can help you! Advanced Digital Media Services, Inc. has a professional team that specializes in SEO and social media marketing. Call us now, and we’ll see how we can help you establish your name on every social media platform!