Web usability is essential for success. Poor website usability can be disastrous for businesses. Users will abandon a site that is difficult to use, and they will be less likely to spend time there. What can you do to fix
You can’t help wondering, are keywords in SEO still important? Search algorithms have become smarter and assign more weight to many variables. Search Engine Optimization (SEO) is something that almost everyone knows about, from bloggers to businesses. But few people
Every e-commerce strategy today focuses on driving traffic to online shops, converting that traffic into paying customers and retaining those customers after a purchase, and for a good reason. A solid e-commerce marketing strategy helps increase brand awareness, customer loyalty,
Ask any marketer or business owner what they want to see in the world, and they will likely tell you more customers. What usually follows? Increased traffic to their website. 61% of marketers believe their most significant challenge is generating
When building a website, most business owners get confused about web design vs. web development and the difference between web designers vs. web developers. That’s why we’ve written this post for business owners who need help getting their websites off
You must assess website development and design prerequisites to select the right host for your site. If you want the best hosting plan, consider the server’s security and analytics suite and the amount of data you’ll upload to the server.
Owning or managing a plumbing company is challenging. Unlike other businesses, learning to market effectively takes time and effort because it often relies on referrals to succeed. Traditional advertising like offering seasonal price discounts and highlighting your plumbers’ expertise can
Digital marketing is one of the most popular strategies among business owners today because of its effectivity. However, some tactics take a long time and consistency to see the effects. Paid ads are the solution of marketing professionals to instantly
Since the beginning of time, storytelling marketing has been a common strategy to promote products or services. It is becoming more important than ever with digital communication being so popular and customers having unabated access to all information anytime. Although
Do you want to improve your business’ website performance and conversion rates to sell more products and services? Perhaps you want to rank higher in local search results or appear on Google’s first page when searching for relevant keywords. Are
As a full-service digital marketing agency, we can’t overstate the importance of video content on social media. Videos hold the attention of consumers better than any form of content. In fact, 62% of 3,010 consumers in the US, Germany, Colombia,
Whether a web developer or an e-commerce website, you want your web pages to be visited by as many people as possible. This can be hard if you don’t prioritize website accessibility. So, what is website accessibility? Website accessibility ensures
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