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Testing Matters For Email Marketing

Testing Matters for Email Marketing

Email marketing is an essential part of a company’s digital marketing strategy. However, most consumers use different types of providers and devices. One can use Gmail, Yahoo, Bing among others on laptops, tablets, and mobile devices. Are you sure that each of these consumers receive your email perfectly? This is why email testing is important.

Email testing allows you to preview how an email will look across a wide range of providers and devices. It allows you to spot any errors or compatibility issues as well as whether media like images, gifs, and videos are properly working.

What You Need to Test and Why

So, what do you need to test? We have listed down some of the elements of your email that you might want to check before sending the email to your consumers.

1. Simple Text Errors

Probably the most basic thing to do when sending an email is to check the body of the email by making sure that it has no spelling errors and it uses the correct grammar. This is because, once you send the email to thousands of consumers, there is nothing you can do to take it back. An email with spelling or grammatical errors can be perceived as both unprofessional and hastily written by the consumer. While you can actually do this yourself, getting a third party would be helpful in rechecking and spotting errors you might have missed.

2. Mobile Responsiveness

At least 50% of email users open their email through mobile devices before opening it through desktops or laptops for further investigation. Your emails will look entirely different when viewed in desktops as compared to mobile devices.

For example, if your email does not scale properly, it might be hard to view on smaller devices like mobile phones. Because of this, the email marketing templates that you use must be compatible with all devices. Email testing will allow you to preview how your email will look like on different devices, allowing you to adjust and ensure that they are viewable.

3. Graphics Compatibility

You can use several templates for email marketing. If you are considering the HTML email template, then you would be using graphics like background images, gifs, videos and more.

With email testing, you can make sure that your images are not blocked, your gifs are properly working, and your videos can be streamed smoothly. Otherwise, your graphics may just turn up blank. With email testing, you can ensure that your email looks visually appealing and that all graphics are well displayed.

4. Working Links

An HTML email also entails the use of links. These are often used to redirect your consumers to websites and pages where they can find information about your company and your products. If your links are not working, they could either be broken or incorrect. A broken link usually takes your consumers to a page that shows a “Page Not Found” message, while an incorrect link redirects your consumers to the wrong page or website.

Imagine the loss of potential sales because of a broken or incorrect link. This is why we strongly suggest that you conduct regular email testing. With email testing, you can be sure that your links are working and your consumers are redirected to the proper channels.

These are just some of the elements you need to test before sending an email. Remember, your email and its contents must reach your consumers without a glitch. Otherwise, you might not be able to convey your message properly, and your digital marketing strategy will suffer. By conducting email testing, you are not only guaranteed better emails but also better consumer experience.

While it is easy to find an available email tester online, it is still better to work with a professional. Here at Advanced Digital Media Services, we offer a wide range of SEO services. We will be more than happy to give you advice on email marketing and what to include in your message. Contact us now by filling out the form below.

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