It’s no secret that a brand website is an essential component of any digital marketing strategy. If you own a business, it is crucial to have an attractive, functional, and engaging website. To achieve these goals, you should know how to align digital strategy with web design.
A website’s success depends on more than just functionality and visibility. It’s about the details that influence how users interact with your brand. These critical elements, from layout to color, work together to create a digital tool that businesses can use strategically to improve online marketing campaigns.
No matter the industry, a website that is informative, up-to-date, and visually appealing builds trust with potential customers and can impact customer acquisition and conversion rates.
In this article, we’ll dig deeper into the objective of creating a website and what makes a good website design. We’ll provide some digital marketing strategy examples to increase traffic and improve your return on investment (ROI). Let’s start!
What Makes a Good Website Design
The objective of creating a website is to create an online presence for your brand to let people find you. Building a website that looks great and delivers results will be easier if you establish clear guidelines from the beginning.
So, before you design or redesign your website, keep these principles that make a website a great one in mind:
- It should have a clear purpose: A purpose is a key to great design. Consider asking yourself: “What am I trying to achieve with this page?”
- It should be visually pleasing: Use the right font, color palette, and images to make it visually appealing.
- It should have original and relevant content: Your website should contain relevant content for your target market.
- It should have clear site navigation: Every page should be accessible within three clicks from any other page. Your navigation should be simple and intuitive. This will benefit both Google for SEO and your visitors for easy navigation.
Your website should convey a clear message to visitors. You can start with these principles to guide you in designing one that highlights your brand image and sets you apart from the competition.
How to Align Digital Strategy With Web Design
Most digital marketing strategy examples suggest that website design efforts must be consistent with your company’s digital strategy to be effective. As you can see, beautiful graphics and fonts are essential for your brand image but only so much as they can help you to have a website that converts well.
Your unique value proposition, positioning, clarity about your customer journey, messaging, and marketing plan are all essential to start any website design/refresh project. These elements will help you communicate your needs to your website development company. This allows them to ensure the website design is geared towards these goals.
Here are three ways to align your digital strategy with your web design:
1. Basing content on your customer personas
Every business should have at least one key persona that defines the customer and identifies the best motivators. Price may not be the primary criterion for purchasing all the time. Your ideal customer may be motivated to choose your solution if it solves a problem they have with less effort.
Website copy should focus on headings, subheadings, and key visual elements that describe the best solutions to the customer’s problems. Your copy should grab attention, show visitors that you are available to help, and keep visitors interested in learning more.
2. Prioritizing sitemap and navigation
When designing a website, one of the first things to do is plan the sitemap. The sitemap is a basic outline of the pages on the website. It includes the top-tier sections that you want to see in the main navigation menu and the sub-pages below them.
You can list all pages you consider most important to get things moving. Prioritize the pages according to their importance to ensure you have the best visibility for things that can impact user engagement.
An e-commerce website might place, for example, the Order link (the link that takes you to your shopping cart) in the top tier and the Special Offers link in the second tier. This is because they know visitors are ready to purchase something and don’t want to spend time searching for it. They know that customer support is essential to customers and increases their ability to sell, so the Customer Service link is prominently placed in the main navigation.
3. Optimizing for SEO
Search Engine Optimization (SEO) is the cornerstone of online brand awareness. This involves keyword research, link building, informative content, and link building. Furthermore, good SEO can help you drive your business to success. It will bring many benefits, such as brand enhancement, higher conversion rates, and steady satisfactory ROI.
A good SEO strategy will help you rank higher in your product or service search results. How can you optimize your website design for SEO?
SEO optimization includes the following:
- Keywords in the Meta Tag: Search engines use meta tags or metadata to determine the content of a web page. Write meta descriptions that include the most important keywords from your content. It will impact your SEO and user experience if the meta description does not match the content.
- Use Meaningful Keywords: Add one or two keywords to your URL. This tells the search engine what page you want to show in search results. To avoid spamming, don’t stuff URLs with too many keywords. Use relevant keywords in your page title or post title to help you choose the right keywords.
The alignment online marketing has with web design is essential in today’s highly competitive business environment. It is a good idea to think of digital marketing and web design as two sides to a coin. These two aspects should complement each other to have a successful online presence.
A well-designed website and a solid digital foundation can help a company to leverage positive brand images to increase sales, build public relations, create a solid social media presence, and launch a top-down marketing campaign.
Hiring a web designer with the right skills to help your company effectively communicate a brand message is the best way to make a website look great. ADMS is a St. Pete SEO company that understands how a website works, like a digital copy of your business card or brochure. It maximizes its web design and development expertise to deliver a powerful tool that can impress your potential customers and grab their attention.
Get the most out of the alignment online marketing has with website design through ADMS. Call us to learn more.