In the past couple of years, we all have seen a shift in how people do business. For instance, jewelry shops have moved most of their focus online rather than in their physical stores. And all these have happened abruptly when people have had to stay indoors due to the pandemic.
When lockdowns were lifted, and people were finally allowed to leave their homes, our dependence on the digital world remains. And it’s not surprising since getting everything you need online is very convenient for everyone.
The shift to online shopping has resulted in a rise in businesses relying on digital advertising and marketing more than the traditional ones. Advertising for jewelry offers excellent opportunities for brands to expand and create a niche in the market. If paired with a sound digital marketing plan, your advertisements online can reach audiences far and wide.
This article will cover digital marketing tips and strategies for jewelry business owners to scale up their brands. But before we get down to that, let’s first look at the benefits of a solid digital marketing campaign.
Benefits of Digital Marketing to Jewelers
Digital marketing can help you improve your brand’s online presence and image. Here are the top three reasons why digital marketing for jewelry brands is so important today.
- Enhance brand image: Using digital marketing strategies to market jewelry brands can help build and elevate the brand’s image. Through consistent efforts, they can establish a strong presence on social media and enhance their brand image online.
- Increase brand awareness: By carefully planning a jewelry digital marketing campaign, jewelry business owners can improve their brand’s image and increase awareness of their brand’s specialties and values.
- Reach your target audience: Digital marketing is often designed to target specific audiences. It will help you connect to the right consumers rather than wasting your time and money on the ones that probably won’t buy from you.
Top 10 Digital Marketing Tips for Jewelers
For jewelers marketing their products online, digital marketing strategies are crucial in helping customers build and establish a brand image and accelerate growth. Here are the top 10 tips in digital marketing for jewelry owners like you.
1. Create a visually pleasing and functional website.
A website is essential to your digital marketing strategy, whether you have an online or offline store. It is your brand’s first online ambassador, so make sure it’s designed well with clean and easy-to-follow layouts paired with high-quality images. The website must also contain all the necessary information about your business, including your contact information and all the products and services you offer.
You should also ensure that your jewelry business has landing pages that can be used as e-commerce portals that allow customers to make purchases.
2. Make sure your website is SEO-friendly.
Google ranking is critical for your website’s visibility online. What is the point of building a website if your Google ranking isn’t high? SEO is crucial for website content. Ranking high on Google’s first pages can increase visibility and make it easier for people to find your site.
Optimize your content with the most searched keywords to improve your website’s ranking.
3. Work on building your social media presence.
Social media is an integral part of product-based businesses. Today’s social media platforms are an excellent opportunity for brands to innovate and use them. Some platforms now allow e-commerce through their social media channels.
Jewelers need to plan digital marketing campaigns on platforms like Instagram, which offers an e-commerce window.
4. Create engaging content.
Digital marketing campaigns for jewelry brands are dominated by content. They are essential in grabbing customers’ attention and selling your products. Be it your website or social media pages, you must create engaging content that makes your audience want to take action. Your content will be more engaging if you post informative blogs with attractive infographics, polls, and other features.
5. Publish quality blogs regularly.
Your digital marketing campaign should include blogs about your niche. Blog posts can bring traffic to your website. Blog posts that contain keywords and relevant content can rank, which will improve your visibility and make it easier to be found by your target audience. Blogs can help you become an authority in your field as it’s an excellent way to build trust and respect.
6. Take advantage of PPC ads.
For jewelry business owners, Pay Per Click advertising can be a great digital marketing strategy. You can target specific audiences with PPC, including who, where, and when your ads should be displayed.
You can collect data to analyze the campaign’s success rate, and you will only pay for clicks.
7. Reach out to influencers in your niche.
Like how digital has become a necessity for brands wanting to market their products, influencer marketing is now an essential part of digital advertising for jewelry brands. Today, marketers hire bloggers and lifestyle experts to help them with their digital marketing campaigns.
People who have a large social media following are called influencers. Your brand will more likely gain followers and customers through endorsements. Brand loyalty is also built through influencer marketing. Choose an influencer that resonates with your brand. Only then can their followers relate to you.
8. Keep your GBP current.
A Google Business Profile listing that is active and up-to-date will make it easy for people to find your business or get in touch with you. Your GBP listing will appear on Google when someone searches for you. This will help your business get more store visits. A GBP listing can help drive traffic to the website. Customers can also chat with you and get the most recent update.
9. Increase sales through digital ads.
Reach the right people and increase your chances of selling jewelry to them. Digital advertising for jewelry can help increase sales for your collection. There are many digital advertising opportunities available, including YouTube and Instagram. You can choose the platform you want to advertise depending on your advertising goals and budget.
10. Take advantage of email marketing.
Email marketing for jewelry stores can help turn first-time customers into long-term customers. It is an economical way to communicate with customers. Sending newsletters can lead to a significant increase in open rates and engagement, as well as saving money. You can also mention sales, new releases, and products of the month in your newsletter. Enjoy engaging and fun content in your newsletter.
Market and Grow With ADMS!
Digital marketing is the future! It is an excellent investment with huge returns. So if you are thinking about how to market jewelry, the best way to do it is through a solid strategy in marketing for jewelry.
If you want to market and grow your jewelry business digitally, Advanced Digital Media Services is a top St. Petersburg SEO agency offering holistic approaches to online marketing. Our team of experts has experience in successfully leading digital marketing campaigns that win customers, sales, and lasting impact.
Call our team today to learn more about how we can help you market and grow your brand.