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Top 5 Characteristics of a User-Friendly Website

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One of the most common mistakes that businesses make is focusing on their website’s aesthetics and forgetting to pay attention to its usability. There is nothing wrong with that, but a website should be able to give its users a smooth experience through an aesthetically pleasing layout.

Right now, you might be thinking about how to build a user-friendly website. Worry not because we are going to list down the characteristics that every user-friendly website should have.

Characteristics of a User-Friendly Website

1. Simple and Easy Navigation

The purpose of people when they visit a website is to look for information, so having simple and easy navigation elements should be one of your priorities. When you have simple and easy navigation elements on your website, your visitors will easily find the information they want.

One tip we can give is to limit menu items on the homepage of your website, make it as simple as possible. In addition, it is also essential to have user-friendly web pages on your website, so you shouldn’t only focus on your main page or homepage.

2. Compatible with Mobile Phones

Nowadays, smartphones are an essential part of people’s daily lives. For that reason, a user-friendly website design should be compatible with both computers and mobile phones.

Another reason for you to consider having a website that is compatible with mobile phones is that Google’s algorithm for desktop is different from its algorithm for mobile phones. If your website is not compatible with phones, it will not be shown as a high-ranking website when someone searches Google.

3. Easy to Read Content

The average website visitor does not read everything on the website. What they do is just scan it until they find the information they need.

What you can do to give a hassle-free experience to your visitors is to have clear and concise content. Admit it or not, you also do not like reading lengthy paragraphs and sentences. Get straight to the point in order to prevent having unnecessary information. In that way, you would maintain both conciseness and clarity.

Another user-friendly website characteristic that concerns the content is the proper use of fonts, font sizes, headings, subheadings, bullets, numbers, and everything related to typography. Be sure that you consider all those for your website so that visitors can easily understand it.

4. Effective CTAs

Having effective call-to-action phrases also makes a website user-friendly. The choice of words should be easy to understand but compelling at the same time. Moreover, call-to-action phrases should also be placed where readers can easily find them.

You have to make sure that you have effective call-to-action phrases because they are one of the key elements of a website. They tell the visitors what to do next. A potential customer might back out from buying because your call-to-action is hard to understand.

5. Fast Loading Speed

Recently, people’s expectations have changed due to the advancement of technology. They expect websites to be faster, and when they come to visit one that is not working at their expected loading time, the chances of them visiting that website again become very slim.

According to one research conducted by Google, 53% of website visitors leave a website that does not load after 3 seconds. Only a few people stay and wait for websites to load.

The results of that research prove that people leave a website because of slow loading speed, so you have to avoid that in order to make your visitors stay. Nothing is indeed more frustrating than having to wait for a website that takes too long to load.

So, if you want to have a user-friendly website that will surely rank on Google, Advanced Digital Media Services has you covered. We have the finest web designers, which is why we offer only the best web design services. Are you interested to know more about us? Contact us now!

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ADMS Paul Donahue

About Paul Donahue

Paul Donahue has been in the digital marketing realm since 2009. He has an intense passion for creating a dynamic digital presence for his clients through modern websites that rank well on Google. His company’s website is Colorado’s top-ranked SEO company. Author of three books published on Amazon, he is particular about staying abreast with the constantly changing SEO and digital marketing industry trends.

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