From building software to advertising, technology plays a huge role in securing an excellent user-experience. Unfortunately, with millions of users and web apps today, your only ticket to the top spot is creativity. You have to stay up to date with the latest trends in web development!
What’s New in 2020?
1. Chatbots or Online Support
We all like instant support, right? This makes chatbots and online assistants more popular this year! They can help you with basic inquiries, point you to the right product or service pages, accelerate the purchasing process, and more. What’s even better about chatbots is that they are available 24/7!
LEGO created a messenger chatbot years ago to assist customers during the holiday season. The bot was named Ralph. He can dig into LEGO’s massive inventory and make suggestions based on people’s age or preference.
Another excellent example is AirAsia’s chatbot named AVA. It assists customers with their concerns about flight cancellation, re-booking, or refund, especially now during the COVID-19 pandemic.
As you can imagine, the ease that these chatbots offer to people, as well as the excellent opportunities for sales they bring to businesses, makes their development and use invaluable.
2. Motion User Interface
As mentioned earlier, you need to be more creative to stand out from the crowded web. Why not use animated user interfaces? Motion User Interface is rising in popularity because it helps bring digital products to life. This makes an excellent user experience.
It allows developers to easily animate content, including fonts, colors, and graphics, even without a solid foundation in JavaScript and other web development programs.
3. Progressive Web Apps
What makes a progressive web app so in demand among businesses is the fact that they can cater to users with low-spec smartphones. Unlike most mobile apps, there is no need to download from the app store to be able to enjoy the services of web apps! Most of them will work on a low-bandwidth, and when downloaded and installed on the browser, they can be used offline!
This new technology offers greater benefits to users. In fact, Google has already started investing in it by launching the Google Maps Progressive App for Android users.
These web apps will be trending this year and beyond. The good news is that they are less challenging to produce.
4. Responsive Web Design
Responsive web design is still a trend in 2020! The seamless and curated experience it gives to users is making a huge impact! People like it when they can browse products online and do shopping with ease even when they are on the go.
Investing in a responsive website that is compatible with both desktops and smartphones should be one of your main priorities during web development.
5. Push Notifications
Push notifications are among the best tools you can use to enhance your marketing efforts and user experience. It’s not only useful for mobile apps; web apps can also gain momentum here!
On different web apps, push notifications can deliver different information to users, such as new blog posts, restocking of popular items, and more. These are all possible without requiring the user to register and give credentials like email. This adds channels for businesses to interact with their target audience and provide more marketing opportunities.
6. Voice Search
This trend does not come as a surprise to most marketers. Digital voice assistants have been popular in the last few years. When used correctly, they can present countless opportunities!
What’s good about voice search is that it is affordable and built-in to most smartphones. More importantly, they are easy to use! This technology will not just benefit your tech-savvy people; even the elderly can use them without having to learn any complicated tricks.
Voice search has been a major trend in e-commerce web development, but it can also be applied to all other business websites. If you want to stay ahead of the game, aim to optimize your page for voice search.
These trends are expected to change the way people think about web development and will inspire digital companies to be more creative. Employing new technologies to create and deliver even better quality products and services is a must to be successful online.
If you are planning to make updates on your website now, it’s a good idea to look through these modern trends in web development. To help you think about which ones can be useful for your brand, work with an experienced digital company. Call us at Advanced Digital Media Services. We are knowledgeable and experienced in SEO, which plays yet another important role in web development. Fill out the form below and one of our experts will be happy to assist you.
