In 2020, the world came to a halt due to the surge of COVID-19 cases in many countries. Business operations closed as the restriction of physical contact was strictly implemented. As a result, people looked for different ways to continue their businesses, schools–their daily lives.
As the close-down of theaters, dine-in restaurants, stores, and many more took place, people looked for ways to avail themselves of services and products. Many businesses continued their operations digitally, but the competition online is tough.
Among all the things affected by the COVID-19 pandemic is the marketing strategies of businesses. Businesses leveled up their marketing strategies, and one of the things greatly influenced by the pandemic is their websites.
Web design plays a vital role in businesses’ marketing strategies. Since it covers a business’s branding, many businesses adjusted theirs according to the global situation through creative and new website designs.
Web Design Trends During the Pandemic
If you are wondering what is new in web designing, there have been many changes in the way businesses present their websites since the pandemic started. We have compiled the latest website design trends during the COVID-19 pandemic, so you will know and see how the global pandemic influenced web designing.
Minimalistic designs have been there even before the COVID-19 pandemic happened. The only thing that has changed is that it has become more widely used these days than before. During the pandemic, people were more drawn into simple web designs with superior user experience.
Nowadays, prospective customers and clients tend to focus more on websites with short paragraphs, clean and simple design elements, and white backgrounds. These things are of great help when it comes to both functionality and aesthetics. Moreover, these also help in conveying a business’s message without any distractions.
Being in quarantine for many months during the pandemic, people wanted to see a bit of hope in everything. With all the anxiety and fear brought by the rapid increase in COVID-19 cases, giving a message about optimism has become a new website design trend for businesses.
Optimistic web design uses bright colors to help lift the mood of prospective customers and clients as they navigate a website. Photos of the skies and nature are also used in this style as they exude positivity. During these times of uncertainty, websites that convey inspiration and hope are what people need.
During the COVID-19 pandemic, people also wanted to see the reality of life, even in the digital world. For that reason, realism with a touch of calmness has also become one of the latest web design trends. Creative and skilled web designers nowadays can combine the realities of both the real-life and digital world.
With a realistic website design, businesses can make their prospective customers and clients feel like they are already using the products or enjoying the services just by viewing their websites. In other words, realism in web design gives people a true-to-life glimpse of what the experience will be even before they actually buy a product or avail of a service.
Staying at home during quarantine made people miss what it feels like to be outside. With neumorphism, another pragmatic approach for websites can be utilized by web designers. Having protruding shapes and elements can be a great way to mimic physicality and give people a realistic experience.
Neumorphism uses different elements such as shadows and color shading. Moreover, it promotes more interaction with prospective customers and clients with its three-dimensional approach. Using 3D effects for website elements, such as search bars, buttons, and text boxes, is an example of neumorphism.
What is Next for Web Design in the Coming Years?
During the COVID-19 pandemic, marketing strategies changed to adapt to the global situation. Businesses utilized different techniques for their websites to have a strong presence online. As mentioned above, one of the evident changes can be observed in website design.
Web design continues to evolve through the years. Besides the constant changes in Google’s algorithms, the current situations in the world have also become a factor for new website design utilization in websites. Hence, people can expect that web design trends will still change continuously in the coming years.
People are drawn to change, especially when it comes to visuals. With an on-trend website design, people will be more likely to stick around a website. However, it is not only about aesthetics. Web designers should also prioritize other factors to ensure that website visitors will have a good user experience.
So, if you want to improve your website, you should consider hiring a website design company to help you. At Advanced Digital Media Services, our highly-trained web designers can help you! Contact us if you want more details about our web design services.