Blogging for business is important to attract more readers and increase traffic to your website. When you create a blog post, you will have a new page on your website. This gives you a greater opportunity to be found or to show up in search engines when there is a query related to the topic.
According to recent marketing reports, approximately 80% of brands that use blogging for business have increased their client base tremendously.
You should keep your website updated and add a fresh blog post on a regular basis. Here’s why:
1. It’s Good for SEO
Search engines love new, relevant blog posts. It’s one of the most affordable and straightforward techniques to promote business. If you create blog posts consistently, you give Google, Yahoo, Bing, and others fresh content to index.
This is also a good way for you to insert those relevant keywords that people might use to search for the products or services that you are offering.
2. It Improves Your Relationships with Customers
Customer engagement is an important element of branding. Blogging gives you an opportunity to connect with both existing and potential clients in a more conversational way. It helps to build trust by providing them useful information.
With an active comment section below each blog post, you will also be able to follow user feedback on your posts. You can respond to these comments directly, which is helpful in building relationships.
3. It Establishes Your Brand as an Industry Leader
Even if you are just starting a small business, blogging can help you establish clout in your niche.
If your content provides expert and valuable information, your potential clients will notice the experience you have in your field. Also, when you become the “go-to” page in your particular niche, it is only natural that you will get more inquiries and revenue.
4. It Creates Opportunities for Sharing
One of the most significant benefits of blogging is the opportunity it gives others to share links to your blogs.
After you write a blog post and publish it to your website, don’t just stop there. Make sure you promote it; share links to your posts on social media to increase exposure of your site.
This can create viral traffic and exponential growth. Aside from social media, people can also voluntarily share the direct link to your blog through email if they find your content relevant and valuable. This gives you free marketing! It is also a great way to get visitors to peruse other pages and posts on your website.
5. It Can Be Used for Business Promotions
A blog post can help you share the latest news about your products and services. This is one of the most affordable and effective ways to spread the word about your new offerings. With a blog post, you can create your own advertising platform aimed at your business’ needs and target audience.
Aside from the above-mentioned benefits, a blog post, once indexed into the search engines, will always be there. This means that even after weeks, months, or years, your blog post can still generate and gain traffic.
Just give your blogs time to gain interest. Blogs are essentially timeless, and you will always be generating traffic for searches about your niche. Make sure that whatever you write about, the topics that you choose will be of interest to your audience.
As mentioned earlier, blogs also give you a voice. Through your posts, you are sharing information about your website, your business, and your services. You can share your thoughts and opinions on specific topics. They can also be an excellent way to create your business’ personality, and this, in turn, will gain you credibility and make you appear as approachable as you already know you are.
As a digital marketing agency, our SEO experts can help you create blog posts for your website. Let us help you drive traffic to your page, get your brand noticed, generate public interest in your products or services, and increase your revenue. Get in touch with our experts if you have any questions. Just fill out the form below.