Web development is likely a term your company has heard a lot. It is the building of the programming or coding that allows websites to function as required by the owner. Development can range from complex applications to simple, plain text pages. It can also entail electronic business and social network applications.
Web development consists largely of two elements: front end and back-end development. Some of the skills for one will overlap into the other. However, both efforts have two different purposes in the profession of web design. Your choice in hiring either kind of professional depends largely on your business and what you want your website to accomplish.
What Does a Web Developer Do?
A front-end web developer can take a website’s visual design and build it from code. The developer may use HTML for the site’s structure and CSS to determine its layout and visual style. They may also decide to use JavaScript. Depending on the site and its complexity, front-end development can often suffice for the project. For complex projects, the skills of the back-end developer will come into play.
The back-end web developer handles projects that require more advanced programming. This addresses website pages that require a lot of interactions. This facet of website development centers on how websites actually work and how the customer uses them. You will find this in e-commerce sites that feature shopping carts and online payment processing.
Benefits of Hiring a Web Development Company
When designing a website from scratch or repurposing one that already exists, there are definite benefits to hiring a company with the knowledge and experience to take the reins.
Consider the following benefits:
1. Good web developers can lay out a strategic plan. They will focus on your business and what you want your website to accomplish. They will also take into consideration any future goals and ambitions you have. Unfortunately, not all developers possess skills in the art of strategic planning. Make sure the company you choose is up to the task.
2. The right web development company knows how to make a good first impression on anyone visiting your site. As you well know, first impressions are usually lasting impressions. Your website must be of high quality and dynamic if it is to serve the needs of your clients. It takes an experienced development team to build websites that deliver on this. A positive user experience remains the top priority.
3. Content is still king, but there is a myriad of ways to approach effective content development. However, not all developers have the insights and skills to incorporate captivating content into website design. Your content should always be unique and relevant to the needs of your visitors. A competent team will always have staff on hand that can address content development needs as part of their web development services.
4. SEO is also a critical component that developers should be skilled in. The ultimate goal is for your website to rank. A skilled development team will also have personnel on staff who understand the algorithms of Yahoo, MSN, Bing, and Google.
What to Consider When Looking for a Web Development Company
There are a number of things you can take into account when looking to hire a web development company. Price will be a major factor in starting and completing your project. Be sure to get a thorough breakdown of the overall cost. The company should be able to show you a list of successful projects. They should also be transparent about what they can or cannot do. The company’s portfolio can reveal their experience. A transparent company will also work to bring about your unique vision, and they will keep you up to speed at every step along the way.
Look for those companies that believe in partnerships. SEO takes time, and no company should claim otherwise. Look for partnerships that can add value and that are open to your needs and ideas. Chemistry is the key. Trust and patience are also high on the list.
As a highly respected company, we take time to understand our clients’ needs. Every client is unique. We don’t believe in the “cookie-cutter” approach. As one of the most sought-after web developers, we take the time to learn about a client’s business along with their competitors. Our mission is to help clients rank well in search engine results. If your company is chasing online success, then consider working with the web developer that can help inspire it!
