If you own a business and are hoping to increase visitor traffic and conversions, there is simply no way to realize your dreams without SEO services. Think of how you have found products and services ever since you started using the internet. You queried a term and an unending list of websites came up. Then you scrolled down the list, page after page until you found something that matched your needs.
This system of finding a product or service has stayed pretty much the same, except for Google tweaking its algorithm a thousand times a year. Now, success dictates that you find ways to beat the competition and rise to the top of search page rankings.
What is SEO?
SEO, or Search Engine Optimization, is the tool you can use to rank better in search results. It is used by marketers and website owners to attract traffic and turn visitors into leads. It provides the means of growing your business whether it is solely online or a combination of online and brick and mortar.
SEO can be confusing and complicated for the layperson. In fact, it can even be challenging for those who work with SEO night and day. There are still millions of businesses trying to figure out what SEO can provide. Unfortunately, these businesses lack time and knowledge to figure it all out. This is where working with a competent digital marketing agency becomes important. They can provide the best SEO services to help get your business the boost it deserves.
An experienced digital marketing agency follows these best practices:
1. The first act of offense is to conduct initial keyword research.
Knowing the most popular search terms and queries will help determine the direction that optimization will take. This requires in-depth research on the agency’s end. A reliable digital marketing agency will also take a close look at the keywords of your competitors and analyze why they rank. They will present you with a way to incorporate your keywords into content throughout your website.
2. Create quality, high-ranking content.
The digital marketing agency will work with your company to create the type of content that search engines tend to rank websites for. In today’s world, it is also about creating the type of content that resonates with users. Quality content is that which users read, share, and click on. The right agency can help you develop a content production plan that Google and other search engines reward.
New content pleases both Google and those visitors looking for products and services that address their needs. Adding new content on a regular basis indicates to visitors that there is a live person who animates your website. The right agency can also help your company design original and unique content. Nothing can kill SEO efforts quicker than copying content from other websites. Inspirational content is proven to be rank-worthy and SEO-friendly.
3. Mobile-friendly web designs should be part of every SEO strategy.
SEO experts would be neglectful if they did not plan your website design or build your site to be mobile-friendly. Google rewards sites that are friendly for mobile users because Google is on an eternal mission to provide the best user experience possible. Millions of people search on their mobile devices in real time. These are people who look for products and services exactly where they are at any given moment. Your business can profit by capturing these individuals who need a product or service “now.”
4. The right digital marketing agency will also take a close look at your link status.
Link building has evolved from the old days. Those sites with relevant and legitimate inbound links can look forward to ranking better. Inbound links from legitimate sources can give a website authority. Those links indicate to Google that a site is trustworthy enough for others to link to. A digital marketing agency can help your company reach out to other sites and request links back to your content. They can introduce you to guest blogging, where you can provide content for other sites or others can provide content for your site.
5. User experience should always be front and center with respect to SEO.
When people happen across a website that is informative and easy to use, they are happy as a result. When visitors enjoy the experience of using your website, they are far more likely to use your products and services. Poor user experiences can lead to much higher bounce rates. Google is always watching and ranking.
As a company that provides premier SEO services, Advanced Digital Media Services can handle all these tasks for you. We will provide your company with the reports and analytics that can keep you informed about your site’s performance at every step along the way. Your reports can include website improvements, ranking level, and insights to where you can make further improvements. Analytics and reporting helps you to understand whether you are making progress.
Without SEO, you can never truly compete at the highest levels online. Your website without SEO is like having a brand new vehicle sitting in the driveway without any gas in the tank. Reach out to us today and learn how our SEO experts can provide the best services that can benefit your business.