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Why You Need a Responsive Website and How to Do It

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Most Americans find themselves constantly switching between their phone, tablet, laptop, and desktop throughout the day. According to 2019 mobile usage research, users spend an average of 3 hours and 10 minutes daily on mobile phones alone. Mobile phones cause more than half of global internet traffic.

Mobile traffic is crucial to businesses using internet marketing, but how mobile-responsive is your website? Do you lose out on potential mobile leads, business, and money?

Losing hundreds of thousands in revenue isn’t good for your business. This article will provide you with tips on how to create solutions for your mobile problems.

A responsive website design is about creating a web page where the design and development should react automatically to change its layout and style and adjust based on the user’s device platform, screen size, and orientation. On the other hand, a static website doesn’t change the layout and style no matter what device you are using. This isn’t good practice since mobile devices vary in screen size, resolution, memory, processing power, software, and other features.

One of the benefits of a responsive website is that it allows a seamless transition from a PC to a mobile device.

Most new WordPress websites allow mobile responsiveness out of the box with varying levels. A responsive website is not only intuitive, but every detail is placed carefully throughout the entire page. From colors to buttons, from scrolling to zooming, to font style and size, these details are essential. Having tiny and unreadable fonts or buttons that suddenly move or disappear will increase the bounce rate.

Improve Your Bounce Rate

Improving your bounce rate means improving the performance and behavior of your website to make it user-friendly. Here are seven specific metrics on how to make a responsive website that you can follow to keep your mobile visitors on your website.

Load Time

According to research, 53% of visitors leave after 3 seconds of loading time. Trimming load time is vital to ensuring that visitors stay on a website. To reduce the load time, compress and optimize images, remove unnecessary media files and plugins, reduce redirects, and choose performance-optimized web servers like Ajax. Use CDN (content delivery network) for leverage and other available features.


The average screen size of mobile phones ranges from 5.5” while tablets are at 7”. Website developers tend to cram information on the website that destroys user experience and drives visitors away. Declutter and place all the vital information at the top of the page. Remove unnecessary media files, pop-ups, autoplay videos, ad placements, and other annoying features.

Direct CTAs

Clear to Call Actions are essential to encourage visitors to take specific actions you want them to do. Provide users with a clear objective so they will stay on your page and fulfill their original purpose.

Easy Navigation

Intuitive navigation is a critical element of responsive website design. Intuitive navigation means that the website design allows traffic to flow logically from webpage to webpage. Provide intuitive and self-explanatory links and buttons, which allow easy access when returning to the homepage.

Limit the number of menus and options (including dropdowns) and have a search bar on every page.


The website design should allow responsive zooming, especially on mobile devices that have a smaller screen size. The website design should avoid horizontal scrolling when accessing the content of the page. Have responsive text, which automatically zooms to an ideal font size across different devices, and vertical scrolling.


Almost all mobile devices are touch-based. Intuitive scrolling should be optimized for mobile phones since its page navigation dynamics differ from that of the desktop. To do this, allow a white space or static content for users to place their thumbs to scroll through the content.

Simple Forms

Typing is more difficult on a touchscreen than a physical keyboard due to its size. Keep those hungry forms away. Forms should have a maximum of four files depending on the information you’re going to fill out.

Website Responsiveness

Website responsiveness is about being user-friendly and minor details can ruin that experience. For example, having hard-to-read fonts may pass initial user tests, but you will know it when you experience it. The key to a responsive website is through regular tests and improvements.

When creating a mobile-friendly website, you will need experienced developers and website designers in your corner to maximize the benefits of having a responsive website.

Work only with experienced web designers. Fill out the form below to speak with one of our representatives.

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ADMS Paul Donahue

About Paul Donahue

Paul Donahue has been in the digital marketing realm since 2009. He has an intense passion for creating a dynamic digital presence for his clients through modern websites that rank well on Google. His company’s website is Colorado’s top-ranked SEO company. Author of three books published on Amazon, he is particular about staying abreast with the constantly changing SEO and digital marketing industry trends.

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