Business marketing has already gone digital. This did not come as a total surprise. With technology slowly becoming the center of almost everything up and coming, digital marketing is something any wise businessperson should be on board with.
Given the importance of social media in consumers’ lives, businessmen and marketers flock to social platforms to try to connect with their target audience. However, competition is very high. It can be difficult for you to stand out unless you have a good social media marketing strategy.
Social media networks are now the most effective way to start your digital marketing journey. Instagram, Facebook, and Twitter are some of the most popular options. Staying updated on the newest social media marketing trends can help fuel your strategy. Here are some ideas you can use this 2020 to and beyond:
1. Try to Get Social Media Influencers to Recognize Your Brand
Social media platforms have paved the way for a new band of celebrities, the social influencers. Bloggers, vloggers, Instagram celebrities, and many others have carved a niche for themselves over the years.
Their status and fame have garnered them many followers who are always waiting for what they will post. In the past few years, the advantages of having social media influencers on your side are many.
One way to ensure that your brand gets easily noticed is to find a social media influencer partner that complements what you are offering. If it appeals to them on a personal level, the odds are good that they will stay. Also, consumers can sense if the tie-in seems forced, which is why you should guarantee the authenticity of your collaboration.
2. Improve Your Game by Trying a Brand-New Way of Storytelling
Video content will still dominate. Whether it is short clips like those you see on TikTok or stories or long-form content on YouTube, videos remain in the future of social media content.
In the past years, Snapchat started the trend of social media “stories.” Instagram and Facebook followed suit. YouTube even released a similar concept called reels. Since it is obvious that this trend has gone mainstream, it is vital to use it to strengthen your marketing campaign.
Each platform has something different to offer, but the main idea remains the same: Stories are able to highlight some important parts of one’s day. After a while, these photos vanish. This invokes a sense of urgency, content that needs to be viewed right away, especially to those who are always in fear of missing out.
Evidence shows that this year, more than 80% of all online content will be videos. Finding a way to integrate stories into your complete marketing strategy can create such a positive impact on your business. For example, try creating hype through this medium days before you release a new collection. It’s simple and will not take too much time.
3. Increase the Use of Social Media for Customer Service
Social media has traditionally been a place for people to connect with their social circles and share pictures and videos. Today, it is much more than just that. The importance of social media in business communication is undeniable.
It has become an excellent product discovery and retail platform and now, it is being used as a customer service channel. This transition happened gradually, as brands started noticing that most customers are now trying to reach out to them on social media. This may be due to late responses on other channels.
4. Personalization Will Be Paramount
Personalization is a well-known global consumer trend. However, it is still new when it comes to its adoption for social media. Some might think that it is nearly impossible to personalize their social media content for different consumer segments. That is true. However, you can still customize your social media ads for as many target segments as you like.
The key aspect where brands are leveraging their personalization trend is in their delivery of ads. Social media sites have started providing advanced customization options for marketers. These allow you to show the right ads to the right people at the right time. These platforms can now easily determine the type of products you like based on your searches. They will show you ads for similar products from different brands.
Check an ad on Instagram. You will see ads for the same products or services all over your feed. The more ads you click, the more they will understand your online behavior and preferences.
Social media websites are continuously working on improving their reach. Thus, they are always relevant. At Advanced Digital Media Services, we can help you keep updated with social media marketing trends to propel your business to greater lengths. Check our social media marketing services and get the best offers by chatting with one of our experts. Just fill out the form below.