Outshining the competition in a harsh industry like jewelry means implementing ways to attract the right clients. One of the best approaches to standing out is investing in a website. Whether your business has a physical location or is only available online, a striking jewelry website design has the potential to reach more customers and increase sales. However, it’s no secret that your jewelry business also faces extreme competition within the online jewelry space.
So, how can your jewelry website be different from all the rest? There are many ways to make your jewelry business website stand out. Let’s begin! We’ll go through the best practices of jewelry web design to transform your site from dull to fabulous in no time.
Jewelry Web Design Ideas
Simplicity is the key to jewelry website design.
Your product’s beauty and financial value are the main priorities. Therefore, the site design must not be overshadowed by stock. Good sites will not distract from the products they are selling.
Moreover, your jewelry website ideas should aim to create a positive relationship with your customers, making them more likely to return to your website for their next purchase of fine jewelry.
Here are five best practices you should take note of for your jewelry website.
1. Go for a minimalist layout that focuses on jewelry
Distractions are bad for jewelry websites. Even the slightest distraction can cause potential customers to abandon their purchase and make it impossible for them to return.
A simple, clean layout focusing on the merchandise is essential to increase online sales and attract qualified leads. Jewelry buying is visual-oriented, and you don’t need much text on your site. Therefore, use clear background colors such as white or pale gray, simple navigation options, plain text in simple fonts, and a clutter-free browsing experience that doesn’t include banner ads, sidebars, or links.
Include large and detailed images in your jewelry store website design. Let the beautiful images speak for themselves. The product should be the primary focus when consumers click on an information or product page. While specifications, copy, and purchasing options are still available, the focus should be on the product. The photos should be the highlight of your site.
For a better shopping experience, make sure to have different landing pages for each jewelry category. For example, you can create a landing page with only the rings that lovers can look at when they’re planning to propose.
2. Focus on a mobile-friendly design
Most jewelry buyers use their smartphones to shop and make purchases. If you want to increase traffic, your website must be mobile-friendly. A jeweler web design company can help create a responsive web design for you. It will ensure that every client has the best view of each page, regardless of their device. Moreover, Google favors mobile-friendly websites in search engine rankings.
The growing number of people using their smartphones to research future purchases makes it necessary to ensure potential customers can view your website’s design on all sizes and shapes of screens. Fewer people are visiting your website if it requires scrolling, pinch-zooming, or other special plugins.
A responsive design is the best way to increase your website’s traffic from mobile devices. It is the most cost-effective way to make your website mobile-friendly and keep users on the site longer. Responsive web design automatically scales a website’s content to suit any screen size. It also lets you keep your branding and presentation intact across all platforms.
Also, note that Google will soon label mobile-friendly sites in search results, meaning if your website is responsive, it will be a competitive advantage in searches.
3. Ensure that your website and content are safe from malicious attacks
Online safety is a primary concern for modern consumers. It is crucial to consider when creating a jewelry store website design. Shoppers will not trust a site without advanced security features. Cybercriminals are a constant threat to customers’ privacy. It would help if you went out of your way to create a safe website so that shoppers are protected.
Your customers are increasingly shopping online for jewelry and leaving credit card information to buy from your site. To protect their personal information, secure your website’s IT security.
You can do the following to ensure you’re designing and maintaining a safe website for your shoppers:
- Keep Your Software Up-to-Date: Update your content management system, e-commerce platform, and all other software. Make sure to keep an eye out for security updates, and make sure you apply them as soon as possible.
- Keep track of all user accounts: Ensure that users are creating strong passwords and that you keep track of user activity. Tracking allows you to quickly monitor login activity, spot potential security flaws, and take preventative steps. Make sure you choose a reliable web host. A reliable web host will protect your website with security measures.
- Secure Your Business Website with HTTPS: HTTPS is a standard security protocol that millions of websites use to protect online communications. Secure your website with HTTPS to protect customers’ data from being intercepted or altered by a malicious third party.
4. Simplify the checkout process
Shoppers are looking for an easy and enjoyable shopping experience. You need more than a beautiful jewelry web design to attract more customers. Aim to create a website that converts well by removing all the steps customers must complete before placing an order. Simplifying the checkout process is a practical way to reduce cart abandonment and make clients happy.
5. Ensure 360-degree experiences
Visual appeal is crucial in the jewelry industry. A single picture of a piece is not enough to attract potential customers. You can solve this problem by working with a jeweler web design company to create a website that gives your customers a 360-degree view. Using professionally shot images or videos, you can showcase your products from every angle. This is a great way to show your customers how you think. It will also allow them to interact with the product better and makes it easier for them to decide.
Your website design is not the only thing that will determine your business’ success. You will likely find that the best website for a jeweler has more to it than just a great design. It also needs to have solid search engine optimization, well-written content, and other essential elements.
Advanced Digital Media Services has years of professional experience rooted in SEO in St. Pete, guaranteeing to help your website rank higher in Google searches. ADMS also offers services such as website design and development, content creation, and pagespeed optimization, which all contribute to creating a website that outranks the competition.
Whether building a website from scratch or redesigning it, ensure that it reflects your brand with the proper techniques and best practices. Speak to our team today about your jewelry website ideas and start attracting more clients online with a well-designed site. Contact us.