They say the only thing constant in life is change. This change is even faster in the digital world. As time progresses, so does technology. With the decrease in the use of old, bulky computers and the much smaller laptops, the number of people who now own and use mobile phones has largely increased. This has led to a shift in the way people access the web.
In fact, the global traffic for web pages from 2013 more than tripled in 2019, from 16.2% to 53.3%. The share of organic mobile traffic to search engines increased from 27% in the third quarter of 2013 to 60% in the third quarter of 2019. All these data highlight the importance of having a mobile-ready website. Without one, you risk losing a valuable sales channel and falling behind your competitors.
However, making a mobile-ready website is easier said than done. Apart from the technical aspects, such as incorporating mobile compatible website design, your content should also be fit and tailored for mobile usage. To help you, here are five tips on how to make your website mobile compatible.
1. Make Your Website Responsive
This means that your website will have a mobile-friendly web page design and be able to display the same content and information on any device. This becomes possible as your website changes the way it displays and arranges the content depending on the size of the device you are using to access it. Responsive web design is the best option because you do not have to limit the information people see as compared to when they access your website using a laptop or computer. Mobile users can see the same content without the need to open their computers, making navigating your website more easy and comfortable. A responsive website is also Google’s preferred format for mobile websites.
2. Use Larger Font Sizes
Mobile phones are already small themselves. As such, a good mobile-friendly web page design should use larger font sizes, because it may be hard for people to read if your font sizes are too small. This might lead to your business losing customers because of the hassle of having details which they could not read properly.
3. Make Relevant Information Easier to Find
Most people who access websites using their mobile phones do not have the same patience and time as those using laptops. When people use their mobile phones, their attention spans are usually a lot shorter. That is why it is important to put relevant information in obvious areas that visitors are sure to see. This includes information like your products or services, your business name, as well as your address and contact number. You might also want to come up with a separate frequently asked questions page for customers who are not yet familiar with you and your website.
4. Compress Your Images
Part of ensuring that you have a mobile-ready website is making sure that you have a fast site-loading time. If a page is slow to load, your customers will not wait and will look for alternatives. One way to achieve faster loading times is by compressing images and large files that take up too much space.
5. Make Your Buttons Large Enough for Clicking
Unlike computers, which aid navigation with a mouse or trackpad, mobile phones are touchscreen devices often with small buttons that are hard to click. This can be frustrating for your customers, especially when those small buttons are too close together and the user has big fingers. To give your customers a better buying experience, be sure to use larger buttons and do not make them too close to each other. Additionally, you can have people with different finger sizes test out your buttons to make sure they can accommodate all types of users.
At Advanced Digital Media Services, we pride ourselves on having professional marketers and technical experts who can deliver the best quality web designs for any website. Our goal is always to help clients succeed in the digital space. Learn more about our services by filling out the form below!