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9 Web Design Mistakes Small Businesses Should Avoid this 2021

Table of Contents

Your website can either make or break the online presence of your business. You might be doing things that unknowingly hurt your overall Google ranking, sales, and conversions. Here are the biggest mistakes in web design to avoid this 2021.

1. Are you using a template instead of customizing your own web design?

There’s nothing wrong with using templates, especially if you’re a start-up business. However, templates may not leave a mark or an impression on people visiting your website. Template web designs have limited features. You can customize and add options when you opt to have your website customized by experts.

2. Are you failing to have a clear call to action?

A call-to-action tells your website visitors what to do next when they visit your website. Your call-to-action, located at the middle or bottom of the page, can mention where they can contact your business, a product they can purchase, or a service they can use. If you don’t have one, your website visitors might be clueless about what to do afterward.

3. Are you hiding your website’s navigation?

If your menu structure hides on the hamburger menu, we’re here to tell you that it’s a thing of the past. Most people who visit a website want everything visible. When you hide your website’s navigation, not everyone will take the time to scroll down and find what they’re looking for. You may not know this, but it also impacts your SEO. Google scans your website, and having a clear menu structure will help.

4. Does your page not have a unique 404 page?

A 404 page appears when a website visitor clicks on a link that no longer exists. This page usually occurs when you moved, deleted, or have renamed content. A generic 404 page will only display that content is not found.

This situation may not seem like a big deal, but there are ways to use it to your advantage. You can customize the error page and include an on-brand banner that says they’re on the wrong page. You can also provide a few options on where they can go next.

5. Are you using the wrong font and background color combination?

Another web design issue that more people are becoming more conscious of is their font and background color choice. Make sure that you’re using enough contrast. The contrast will make it easier and accessible for your web visitors. If they find it difficult to read what’s on your website, don’t expect them to stay for long or come back to revisit you.

6. Are you using more than three font styles?

It might be appealing for you, but using too many font styles may hurt the eyes of your website visitors. Stick to readable fonts. You can choose one fancy font for your headlines or banners. If you don’t trust your judgment when it comes to that, you can ask professionals for help.

7. Are you publishing low-quality images?

When people visit a website, they also look at photos published on your website. Publishing images that aren’t HD is another web design mistake to avoid. Your website will appear unprofessional. Make sure that no matter what size the image is, the quality will not suffer.

8. Are you choosing stock images?

When people have already seen images published on your website all over the internet, they’re less likely to trust you. You can take photos of your product or hire a photographer to do it for you. You can also consider buying images from photographers.

9. Are you sharing too much or too little information?

Another web design issue is when your website either has too much or too little information to offer. You should know what information your target audience will be looking for, including contact information, address, and operating hours.

Your online presence matters. Now that you know what web design mistakes to avoid, you can rest assured that you’ll get to the top in no time. However, if you don’t have time to go through all of these, Advanced Digital Media Services is here for you.

We have top-of-the-line web design expertise that will undoubtedly establish your brand. Our team of esteemed web designers and developers will work hand-in-hand to give you the website your business deserves! Contact us to get a quote.

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ADMS Paul Donahue

About Paul Donahue

Paul Donahue has been in the digital marketing realm since 2009. He has an intense passion for creating a dynamic digital presence for his clients through modern websites that rank well on Google. His company’s website is Colorado’s top-ranked SEO company. Author of three books published on Amazon, he is particular about staying abreast with the constantly changing SEO and digital marketing industry trends.

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