WordPress tags and categories are always seen when editing a post. These tools are used to group your content into similar topics based on the details of each post. Although their functions are deemed similar, WordPress tags and categories are
In search engine optimization, it is important to create and build links for better ranking. There are many types of link building strategies to help your website rank higher online. One of those is internal link building. Now, what is
Link building has been one of the most common SEO strategies to gain more traffic to a website and improve visibility. Building your website and getting a trusted website to cite yours is one of the most effective ways to
Getting your existing customers to refer your business to other potential customers is one of the best ways to boost your company’s sales. This technique is called referral marketing, since your existing customers have already experienced your brand, you have
As the holiday season comes around the corner, everyone is preparing for the year’s peak shopping season. Is your business ready for it? In order for your business to survive the shopping season, you must have an effective marketing strategy.
Many of you have probably had the thought that succeeding in organic search today means focusing on off-page SEO (search engine optimization) techniques. You’re only half right. Other than the technical aspect, it would be best if you also considered
The year 2020 has been full of surprises, largely not the good kind. Many companies are struggling to get by. With the end still nowhere in sight, you shouldn’t wait until your resources dry up. These days, one of the
Over the last few years, several new and innovative ways have come up for promoting and advertising brands. Businesses have become more creative with the use of digital technology, particularly social media. Along with the rise of these new channels,
The SEO landscape is quite dynamic. Sure, some things stay the same: use keywords in your titles and tags, make your site mobile and user-friendly, etc. However, other factors will continue to change. This year, Google, along with other search
When preparing your marketing materials, don’t just zero in on outbound advertisements. It may seem obvious, but most businesses miss the mark. Yes, driving traffic to your website is an integral part of marketing. However, it would help if you
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