One of the more publicized parts of starting a business or supporting a continuing business is a new product launch. However, what most people do not know is that there are tons of other behind-the-scenes steps that you have to
Stay-at-home guidelines during COVID-19 have significantly changed the way people interact, not just with each other but also with brands. We have now entered the digital era for business. Those companies without an online presence are less likely to survive
The COVID-19 pandemic has led to many businesses trying to reduce their expenses and cut back on spending. Such an approach is both natural and practical. However, it is important to avoid over zealously cost-cutting to the point that it
Why Is a Brand Important? Think of your mom. How would you describe her? Loving? Caring? Sensitive? This is your mom’s personality, her traits. This is how you see and perceive her. The same is true with a brand. A
There is no doubt that the battle for marketing supremacy among companies has shifted online. The internet has become a powerful tool to reach a wider audience, and most products are now sold online as a result. The first thing
Did you know that having the correct anchor text on your website can significantly help you rank on Google? It is a significantly pivotal aspect of SEO. While it is one of the most important things every content marketer should
Are you thinking of creating a website for your business but find it hard to get people to notice you online? This is mainly because the internet is cluttered with different content, ranging from advertisements, blog posts, e-books, images, videos,
What Is PPC in Marketing? PPC stands for pay-per-click, a type of digital marketing model wherein your advertisements are placed on a platform and you pay a fee each time your ad is clicked. PPC ads are mostly popular on
Email marketing is an essential part of a company’s digital marketing strategy. However, most consumers use different types of providers and devices. One can use Gmail, Yahoo, Bing among others on laptops, tablets, and mobile devices. Are you sure that
Incorporated in almost all digital marketing strategies today is email marketing. Because of its cheaper costs and wide reach, most businesses utilize this medium to reach their consumers and audiences for advertisements, promotions, new offers, and more. This helps promote
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