In today’s digital market, it is important to develop creative strategies to ensure that your business gets the attention it needs to gain new customers consistently and retain the current ones. That’s why so many companies use social media as a marketing tool. One of the most visited social media platforms is Twitter. With the proper planning and approach, you can establish a strong Twitter marketing strategy for your business.
Twitter marketing is a complex platform for marketers. From being a platform where users share their random thoughts, it has become an effective marketing platform that helps businesses establish their brands and interact with their customers. With more than 300 million active users, it is no secret why companies choose Twitter.
Like Facebook, Instagram, and other social media platforms, Twitter marketing takes serious strategic planning to become successful and kick-start an effective marketing tool. Here is how you can establish a Twitter marketing strategy for your business.
How Do You Use Twitter for Marketing?
You may think that the only way to use Twitter as a marketing tool is to start tweeting. Wrong. There are many things to prepare for, such as content, engagement, and tone to make your business stand out.
Here some important tips you can apply to make the most out of Twitter:
1. Audit Your Account
Do you have an existing Twitter account for your business? Do you need more than one account? The first thing you must do is list down all of your current accounts and have someone from your team focus on each of them. When you have them all listed, you can gather essential information such as the frequency of your tweets, the engagement rate of each account, and the number of followers you have for each account. You can use Twitter Analytics to gather the data you need.
Always remember to align your bio, brand name, and logo to your current ones. It is crucial to audit your brand’s timeliness and consistency throughout all social media platforms. Being out of date can be a bigger problem than you imagine.
2. Set Realistic Goals
Never rush on anything. To have a successful Twitter marketing strategy, you will need to have effective planning and goal-setting. Start with having realistic, measurable goals and start planning how you can achieve them. There is no way of knowing whether your marketing strategy will positively impact your business unless you know what you’re trying to achieve.
Make sure that your goals are SMART: Specific, Measurable, Attainable, Relevant, and Time-bound. Your primary purpose is to align your marketing goals with your business objectives.
3. Know Your Competition
The main purpose of a marketing strategy is to make sure that you beat your competition. Don’t forget to know your close competition and review their Twitter accounts and content to have a clear idea of what you need to do next. Knowing their strengths and weaknesses, you will know what works for the customers and what doesn’t and act accordingly.
4. Assign Roles
One of the most critical tips in this article is assigning roles to your team. Twitter marketing can be the strength or weakness of your business. That’s why you need someone to monitor your accounts and keep them active continuously. The best way to do this is to assign one team to reply to direct messages, and Twitter mentions for each of your accounts.
If you keep forgetting to check your accounts and fail to respond promptly, it can damage your brand, and you will lose customers.
5. Plan Your Content
Planning your content may take a lot of time, but it will eventually save you a lot of effort of thinking about new content every time. You can plan creative tweets for special events and upcoming programs so that you can pre-approve the content before posting.
You can use a calendar to align your content with holidays, programs, and special events throughout the year. Planning will give you the advantage of having exciting and creative topics for all occasions.
6. Measure Your Impact
Once you have your Twitter marketing strategy launched, you will need to evaluate your impact on your customers by checking your progress and achievements. You can use Twitter analytics or other metric systems to ensure that you are on the right track in converting your engagement to sales.
Now that you know how to use Twitter to market your business, you can take advantage of the platform to gain new customers and engage with all of your users. If you want to make the most of your Twitter marketing experience, Advanced Digital Media Services will help you establish your presence and effective social media marketing.
Our team of programmers will handle and monitor your social media presence, growing your conversions in the process. Make the best out of Twitter marketing with us. Contact us now!