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A Guide to Running an Informative On-Page SEO Audit

Search Engine Optimization is an important step to take when creating a website because it improves your visibility to search engines and visitors.

What Is On-Page SEO?

On-page SEO is the practice of improving individual pages to gain more traffic in search engines and rank higher. It includes the HTML source code and content of your website, while off-page SEO refers to links and other external signals.

An on-page SEO audit is done to analyze your web presence. It is the first step to creating a plan to improve your website presence and ranking.

Why Perform an SEO Audit?

An SEO audit should help you identify the issues hurting your organic search performance. It will:

  • Help assess the technical health of your website, highlighting actionable tasks to boost your online presence.
  • Give you an opportunity to revise an SEO plan that will increase your leads and sales.
  • Help you resolve on-page issues immediately by understanding how search engines view your website.
  • Create a better user experience.
  • Check what your competitors are doing or not doing and show you where you can do better for rankings.

An SEO audit is standard procedure and should be done at least twice a year. It is the internet’s version of a “health check” for your website.

A successful SEO audit should be comprehensive. It should cover structural and content components affecting your SEO visibility and provide a detailed view of what is happening with and to your site.

It’s imperative to complete a thorough, proper, and successful on-page SEO audit, no matter what size your site is. An SEO audit is not a “one size fits all” solution. Some technical elements are required for all websites, but not all sites will need the same changes, which is why an SEO audit is needed to home in on the areas of improvement for that site.

A proper SEO audit should analyze the following SEO elements:

Technical Audit

  • Indexation analysis
  • Status Codes
  • Redirects
  • Page Speed
  • URL Structure
  • Robots.txt
  • XML Sitemap
  • Canonical Tags
  • Duplication
  • Crawlability
  • Legacy Domain Issues
  • Off-page Analysis
  • Mobile SEO analysis
  • International SEO analysis

On-Page SEO Audit

  • Site Content Structure
  • Keyword Research
  • Page Copy Theme Analysis
  • Keyword Use
  • Meta Data Analysis (Page Titles, Meta Descriptions, Heading Tags)
  • Schema
  • User Experience
  • Images & Video
  • Internal Linking & HTML Sitemap

Server Log Audit

  • Crawl Budget Analysis
  • User Agent Analysis

The information captured during the auditing process allows your SEO expert to make accurate, impactful recommendations for your website and situation.

Your website is the center of your online brand, and it is important for you to regularly do SEO audit to ensure everything is running at full optimization. It is also important for you to understand that your website is your digital property. Often, content is added and/or removed from your site and this is why it is important to complete your audits on a regular basis to ensure that your site is always running at optimum levels.

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