Is your page having problems in increasing your organic traffic and search engine rankings? Keyword clustering might be the perfect SEO tool that you can count on. It is hard enough to create valuable content, and failing to optimize it effectively will just put your efforts to waste.
How Does It Work?
Keyword clustering, also called keyword grouping, includes forming a list of keywords that are related to your page’s content. This SEO tool allows your targeted audience to find your page through strategic keyword research and placement.
It is important to identify who your target audience is in order to analyze the perfect keywords to aim at them.
Advantages of Keyword Grouping
Your Page Can Reach a Higher Search Engine Ranking
Search engine websites prefer pages that consist of rich context and related topics. In fact, Google prioritizes websites that use groups of targeted keywords instead of single ones. Effective keyword clustering will boost your page’s relevance. It will also become more visible to your prospective audience.
You Will Save Time and Money
Manual keyword research will take you hours or even days to analyze. Instead, you can automate the process by using a keyword grouping tool. More importantly, you will avoid extra costs by focusing on organic traffic rather than paid ads.
You Will Improve Your Copywriting Quality
Keyword clustering boosts your page’s quality, especially in giving context and relating more topics. Relevant keywords also avoid a common SEO mistake, which is called keyword or topic duplication. You can build your page wisely by removing insignificant keywords.
Steps to Master Keyword Grouping
1. Gather Relevant Keywords
Keyword research aims to focus on quality over quantity. The key is to collect them through market research and by analyzing your competitors. There are several keyword research tools online that can help you retain the most ideal ones.
You can also try mixing keywords together. Take note of words and phrases that relate to your page’s topics.
2. Form Keyword Groups
Go over your large database of keywords and sort them according to your primary products or services. You can use a spreadsheet to make the grouping process easier. Keyword grouper tools are also available online to simplify this process.
3. Narrow Down the Cluster of Keywords
From the main filtered group of keywords, create another sub level. This will contain shorter keywords within the same topic. Highlight keywords that have higher frequency. This means it has greater relevance to your audience.
4. Analyze and Finalize the Keyword Groups
Once you are confident with the keyword groups, finalize it by fixing them according to their importance. Don’t forget to remove any remaining keywords that do not fit your audience’s interests. Use your intuition (backed by good analysis) to form the best keywords for your page.
5. Update Your Existing Page
Improve your website’s overall content quality by editing your previous posts. You may use the keywords you have gathered to replace irrelevant ones. This will translate to a higher-ranking page once your content has been modified.
Soft Clustering Vs. Hard Clustering
Soft clustering happens when the tool gets the keyword with the biggest search volume and compares it to the other top results. It is rated from highest to lowest then formed into a group.
Meanwhile, hard clustering gets the first searched keyword and compares it to all other searches, regardless of search volume. Then, the results are clustered in one group according to their URLs.
Keyword clustering is a critical content and SEO tool that every marketer should invest in to get top-performing pages. We at Advanced Digital Media Services can teach you how to use this as a strategy to create profitable content. Check our SEO services and chat with our representative today by filling out the form below.