To be successful in digital marketing, you need to have great tools. You may have a breakthrough product or service, but if consumers are unaware of it, your business will not achieve its fullest potential.
While email marketing offers a valuable platform, advertisers are now looking into more modern, powerful, and dynamic software to execute their strategies and reach more potential clients across a variety of channels. If you want to keep your customers’ attention on your brand, marketing automation is the way to go.
What Is Marketing Automation?
Marketing automation is the use of omnichannel software that allows companies to automate specific tasks in their marketing campaigns. These include creating emails, paid advertising, scheduling social media posts, SEO audits, and more. You can even personalize the settings of your website to ensure that web visitors are given suggested products or services based on their browsing history. This makes your audience more engaged and motivated to move toward the buying process.
Marketing automation helps marketers mechanize repetitive techniques to improve efficiency and drive more leads. It is a win-win for everyone! Consumers get exceptional service and experience, and you get more revenue!
The Many Benefits of Marketing Automation
There are several good reasons why this new industry is flourishing. Learn why more companies are starting to grow their businesses using marketing automation.
One of the greatest benefits of marketing automation is its ability to simplify routine marketing and organizational tasks. It effectively removes repetitive manual processes with automated solutions. This increases productivity by allowing more personnel to focus on tasks that need strict manual monitoring.
2. Workflow Automation
To be successful in an inbound digital marketing campaign, you will need a range of assets such as forms, call-to-action, and conversion pages. It is the automated workflow that brings all these together.
If you manually perform repetitive, routine tasks, human error can get in the way. You have to systematize activities, processes, and documentation for a smoother marketing workflow. Some software even includes automation budgeting and planning.
3. Collecting Valuable Customer Data
Marketing automation gives you access to behavior metrics, which you can use to fine-tune your strategies. After entering contact details using the form on your website, marketing automation software will start monitoring that specific user every time he or she clicks on your page. This allows you to set up actions based on your choice of triggers.
For example, if someone is routinely checking your social media marketing service page, you can then send that user an automatic email listing different packages you have for Facebook, Twitter, LinkedIn, and more.
Marketing automation will help you gauge the interest of your web visitors, as well as their engagement. You can follow leads immediately instead of waiting for them to contact you. Without this, you might be letting an opportunity slip away without even realizing it.
4. Greater Revenue
Investing in marketing automation is not necessarily cheap, but the benefits it can offer, when used properly, is worth the investment.
According to reports:
- B2B marketers had a 20% increase in sales opportunities because of lead-nurturing programs like marketing automation
- Nearly 80% of successful advertisers acknowledge marketing automation as a key contributor to their improved revenue
- Between 2012 and 2015, 84% of top-performing websites used or planned to use marketing automation software
- By 2020, 85% of customer relationships with businesses are expected to occur without human interaction
5. Customer Retention
For a business to continually grow, there should be a balance between acquiring new customers and keeping old clients. While it is always exciting to add more people to your client base, it costs less to retain patrons.
Marketing automation can help keep your customers by providing relevant insight into their intent. You can better predict their needs and decisions, allowing you to act immediately without wasting too many resources and time.
6. Detailed ROI Reporting
To keep up in today’s competitive market, you must regularly evaluate your sales and strategies to identify areas that need improvement.
Marketing automation software can easily calculate your business’ ROI based on pre-set conditions. Catching flaws early in the game will allow you to make the necessary adjustments to increase performance month on month, if possible, and ensure overall profitability.
If you want to know more about how easy and effective it is to implement marketing automation for your business, you should speak to an expert that offers comprehensive SEO services. If you are ready to take the next step in your digital marketing campaign, fill out the form below and speak to one of our representatives.