Many business owners put so much emphasis on their websites’ aesthetic appeal because they believe that this will help them attract customers. While there is nothing wrong with perfecting a website design, it’s not the only factor that influences rankings. Web hosting for SEO is crucial to growing a business’s online presence, too, but it’s often overlooked.
The relationship between web hosting services and SEO determines whether your site’s SEO strategy is successful. SEO web hosting ensures that websites remain online and that search engines rank them well. It is crucial because search engines won’t be able to index your website, and visitors won’t be able to access it without a reliable web hosting service.
So, do you want to ensure that the quality of your web hosting for SEO is appropriately maintained? Does changing web hosting affect SEO? Do you want your website to rank higher in search results and provide visitors with a seamless user experience?
ADMS rounded up the answers and gathered web hosting for SEO tips to help you fine-tune your strategy and keep your visitors coming back for more.
What Is SEO Web Hosting
Web hosting is a service that provides the technology necessary for a website’s online viewing. When you avail a hosting plan, you’re renting a secure digital space where you can store all your site’s valuable data, which makes the web host basically your home base.
Your webpages can be connected to the internet through the server and delivered to browsers. Users who wish to view your website simply need to type the domain or address into their browser and the web hosting service will connect them to your site.
If you are willing to spend money on a website that looks great and drives traffic to it, why not make sure the actual website works well? This is where a great web hosting service will come into play. A high-quality, SEO-friendly web hosting service will increase your conversion rates and provide other valuable benefits.
What Does Web Hosting Have to Do With Your Website’s SEO
A good web host is essential for optimizing your website for search engines. Web hosting may just be one factor that can affect website SEO but it affect website speed, uptime, security, and other important SEO factors.
These are just a few ways web hosting can impact website SEO:
Website speed can be affected by web hosting in many ways. For instance, your website will load slower if your web host has slow servers. This could lead to a higher bounce rate, impacting your rankings. Your SEO will be negatively affected if your website goes down, often due to server issues. Google won’t rank your site high if it is slow. To maximize visibility and convert more people, ensure your hosting is fast!
Google updated their Google Search Console with new metrics to help you understand page experience, specifically Core Web Vitals. The update helps you understand your website’s real-world performance. Although there is not much noise about this new development, it can significantly impact rankings. That’s why if Google provides this type of diagnostic information, you should always pay attention.
This is another critical aspect of SEO. Search engines will notice if your website goes down frequently and will penalize you for it. Web hosts that are reliable and have minimal downtime will be a good choice.
Google is an answers engine. It crawls the internet, categorizes content, and returns the best answer to people who searched for the question. What happens if your website goes down? Google won’t send users to visit your site if it is frequently down. While this may be temporary, it will eventually lead to a slowing down of your SEO efforts.
Security is an important aspect of SEO. Your website can be hacked or compromised, leading to a decrease in rankings. To help protect your website, a good web host will provide features such as malware scanning and DDoS protection.
Websites can be hacked, which significantly impacts how Google trusts your site. While the search engine will inform you of such events, it is better to take security precautions.
Hosting that comes with security measures can alert you when certain website elements, like a firewall and antivirus, become outdated or insecure. Combine this with proactive maintenance to ensure security on all fronts.
When displaying results, search engines consider many signals based on location. Where is the user located? Where is the company? Is the website hosted there? The latter is crucial because it determines how far data needs to travel, which can impact speed.
Hosting is not always cheap in the country that you want. If your business is in the US, your website should be hosted in a US data center. You will need to host your website with a Content Delivery Network (CDN), which has hubs all over the globe to deliver content locally to ensure that you can provide fast hosting to customers wherever you may be.
It’s best to select a web host with servers in a particular country or region if you are trying to target that specific area. Your website will load quicker for people in the area and appear in search results for these regions.
Hosting should be secure to prevent hacking. Many also prefer web hosting geographically close to the primary target audience.
Good hosting is essential for solid SEO results. However, hosting alone will not take your website to the top of search engine results pages. You still need to understand SEO basics and follow a structured SEO procedure.
ADMS has developed a web hosting service that is ideal for SEO. We are a Clearwater SEO company focused on delivering web hosting for SEO that is super fast, performance-optimized, secure, and well-maintained. We offer the best web hosting for SEO with backups and disaster recovery. We have all you need to support your SEO and web marketing efforts. Call us today for more information.