The 20th century saw the rise of social media as one of the most persuasive platforms for advertising and marketing. Because people use most of these platforms on a daily basis, it has become easier to reach and communicate with them. However, even social media itself is too broad. There are different sites that you can use depending on what you want to advertise and who your target market is. One of the most well-known examples is Instagram.
What Are Instagram Ads?
Instagram is good for people who want to focus on a good aesthetic, as most of the things posted there are photos and videos. As such, this also makes Instagram one of the best social media marketing platforms for visuals, especially photos. This is excellent for you if your ad campaigns are visually appealing. Here, you will be paying for a sponsored content post on the platform itself to reach a more targeted set of people. Instagram ads have become so successful that, in fact, over 120 million Instagram users were linked to a business through Instagram ads in March of 2017.
How to Advertise on Instagram to Help Your Business
Instagram could easily serve as a boost to your business. Nowadays, this is what longtime internet users call “going viral.” With Instagram ads, you can easily bring in more followers and make your page look more professional. However, navigating Instagram might not be as easy as it sounds. To help you with this, we have compiled four helpful facts for learning how to create Instagram ads for a business.
1. Know your target audience and what they like
Perhaps the very first thing you need to do is to know who your target market is. You need to be able to pinpoint your audience in order to ensure that your ads get in front of the right people. By knowing your market, you should also be able to find out what they like and appreciate. It is important to use this knowledge while you create your ads, as it will encourage them to follow your links and visit your pages. Showing ads without targeting the right people will be far less effective and waste money you could be investing elsewhere.
2. Set your marketing goals
The next thing to do is set your marketing goals. All marketing campaigns have objectives that you want to reach, and running Instagram ads will be no different. Choose whether your goal is to increase traffic, increase brand awareness, have meaningful engagements with customers, or simply to reach as many people as you can. The way you run your campaign of Instagram ads and what content you put in them will greatly depend on what you hope to achieve.
3. Add your Instagram ads between Stories
A fairly popular feature on Instagram is its Stories platform, and it has become a wonderful place for advertisements. Since they disappear after a day, people usually view most, if not all, stories from the influencers and pages they follow before they disappear. As such, it is a good opportunity for you to squeeze in some ads between the content they are watching. You can create amazing short video clips of about 30 seconds regarding your product or service. This way, customers are left curious about you and may go to your page for more information.
4. Be sure to maintain creativity in your posts to make your feed look good
Remember, your ads are only a snapshot of your business and products. While it can attract customers, it can only bring you so far. Instagram ads are useless if the page they redirect you to is boring or ugly. Be sure that the posts in your feed are visually pleasing and attractive to customers. Curate your feed to make it look organized and professional. Apart from this, make sure that your posts are relevant and up to date. Otherwise, people won’t see the need to follow your page. Having a properly curated feed with relevant and up-to-date information is a good way to increase your followers, which essentially increases the chances of conversion.
Instagram is a powerful tool that you can use to give your business a boost. However, an effective Instagram ad campaign might not be that easy to manage. As such, it would be more efficient and effective if you let a professional social media marketing company like Advanced Digital Media Services take care of it for you. Our people know how to create Instagram ads and have experience in running many different social media campaigns. Should you want to know more about our social media marketing services, please fill out the form below!