It cannot be denied that video marketing is now one of the most popular and effective forms of content. While other social media channels like Facebook, Instagram, Twitter, and Snapchat are excellent platforms to invest in, YouTube remains the second largest search engine. With more people spending a total of billion hours watching videos daily, you can grow your channel and client base with just a few tricks.
1. Create Videos Focusing on a Single Topic or Keyword
Creating a video focusing on just one topic or keyword is the best way to drive traffic and get the maximum number of viewers. You can use a keyword tool that is specific to YouTube to know which keywords in your niche have the most searches.
Choose a keyword to target before creating your video content. This will help you include the best information about that specific topic while inserting the keyword naturally. Do not forget to include a title and description.
Don’t make your video too long. Content that is less than 5 minutes long is ideal. You may also check the videos that are currently ranking for that keyword for ideas.
2. Reformat Old Content
YouTube videos do not always have to be created from scratch. You can build one using some of the most valuable and engaging content you already have. People go to YouTube for how-to tutorials, so if you have existing blogs that talk about tips and guides, you can turn them into videos.
3. Interact with Your Audience
It is important not to forget that YouTube works similarly to other social media channels. It requires social interaction! If you are just posting content without encouraging people to make comments, you are missing a lot!
YouTube rewards accounts with great engagement. It measures the likes, dislikes, watch time, and discussions. Try to reply to every comment if you can.
4. Brand Your Channel
Even if you have excellent content, if your channel does not look appealing, viewers may not be encouraged to subscribe. You need to give your channel a professional look. Branding will help people recognize your content easily. Do you have a company logo? Use it on your YouTube channel!
Aside from visual branding, you can also add custom URLs to your header. Write an interesting biography about your company, your services or products, and what your videos are about.
5. Promote Your YouTube Videos on Other Social Media Sites
Did you know that you can cross-promote content on different social media channels? Promoting your videos on your other social accounts is the easiest way to grow your audience. There is no need for you to upload the entire video on your Facebook, Twitter, or Instagram account. In fact, you can just simply copy and paste the link. You can even do a teaser.
6. Leverage YouTube Cards
As mentioned earlier, YouTube rewards channels that can keep viewers on their pages longer. The longer watch time you have on your video means that people find your content really interesting. You can check this parameter using YouTube analytics.
You can use YouTube cards to add more recommended videos on one of your posts. Even if they do not like that specific post, users will be taken to your other content. They will be staying on your channel, which helps increase your ranking.
7. Upload More Often
To grow your audience, you have to increase your posting frequency to at least once weekly. This can be easily done using smartphones and video editors.
Consistency is very important. Post on the same day and time weekly and inform your subscribers about this schedule. This way, they’ll know exactly when to visit your channel.
8. Push for More Subscriptions
One way to know for sure if the viewers are really interested in your content is through subscription. Ask your viewers to subscribe to your channel. Post this call to action phrase in every video that you upload and keep engaging with your existing viewers. Do not pay for them to subscribe. This will just give you false results.
Driving engagement with quality videos and content is what develops a large client base. Let us help you promote your brand on YouTube and other channels. Check our social media marketing services and chat with a representative now to get the best offer! Fill out the form below.