Have you ever wondered why your laundry business’ online presence isn’t as strong as your competitors, even though your customer service skills are superior to theirs? If you have, it’s time to change gears and think about reaching more people online.
Your business may not be ranked among the top results for keywords such as “laundry service near me” on Google. You need to reach your community online if you want them to choose your laundry business. Your competitors are already doing this! It would help to improve your digital marketing strategy, starting with local SEO.
If you want to know more about how you can attract more people online, we bring you the best local SEO tips for growing your laundry business.
The Importance of Local SEO
Before we look at the tips to make your business stand out locally, let’s first check why it’s crucial for your business. Local SEO is an SEO strategy to help small to medium businesses like laundry shops appear higher in local search results on Google. Local SEO can increase brand awareness and reach via relevant directories. Local search is the best option for laundry businesses that want a more significant impact on their location.
Local SEO is essential for businesses as it helps you connect directly to your target customers, which are the people who live near your place of business and actually avail of the services you offer. Here are other reasons why local SEO is vital to your business.
1. Puts you in front of the right people.
The digital age makes it easier for consumers to find the products and services they’re looking for online. For instance, when someone types “laundry near me” on their mobile phone, they will often choose between the first three laundry shops from the search results. And according to studies, that person will most probably visit the store within the day. That pretty much tells you how powerful local SEO can be if done correctly. That’s because SEO can improve local rankings and help get products and services in front of people searching for them.
2. Brings in new customers and leads.
There are many ways to get new customers or leads in your area. Customers will be more interested in your business if you present it positively and invitingly. Regularly updating your Google Business Profile and other directories can increase business confidence. It will let people know what to expect. This can also show prominence and relevance to search engines, increasing your business’ local rankings.
3. Builds brand image and trust
A solid online reputation through reviews and branding will increase trust in your laundry business. When improving your website or online presence, user experience is a crucial SEO factor. Your business will be more attractive to customers if it has a quick website, easy-to-use information, and a user-friendly site. Customers feel more confident in your business if you have an appealing and cohesive online presence.
Don’t forget to reply to any reviews that people leave, whether good or bad. Make sure to thank them for their positive reviews. Even a small gesture of appreciation can make a big difference. It can turn negative reviews into positive impressions.
How To Improve Local SEO Rankings
Now that you know how important local SEO is, remember that It is not easy to satisfy Google’s ranking algorithms. You will need to optimize your content in many ways to rank high in search results.
Here are our top six ways to improve your laundry business’ local SEO and rank higher in Google:
1. Research your competitors.
You can provide better customer service by comparing with your competitors to ensure that you offer a better experience.
You can use competitor research to find out what your competitors are selling, their exclusive offers, and where they are behind.
Even if you offer a unique product or are selling a different style, there is always room to improve customer service. You should be aware of the competition, especially online, to help direct your marketing efforts toward specific goals.
2. Optimize your Google Business Profile.
Google data in March 2016 says people visit 1.5 billion locations each month related to their search.
Be part of that growing statistic by using Google Business Profile to your advantage. It can help prospects quickly find your services using the search engine. You can also check basic information and get in touch with them by phone or online.
Google Business Profile will include your website, phone number, and business hours. You can also add customer reviews and engagement.
3. Invest in Google Ads.
Google is a great platform for marketing your laundry business online. It can connect you with customers who are searching for your services.
Google’s Local Services Ads are an excellent way for businesses to get publicity. You don’t have to pay anything if you don’t get contacted by them.
Google Ads allows you to target specific areas for your ads so that your customers are found in those locations. Specifying the location when creating ads is essential to get a better return on investment.
4. Email newsletters can help you reach more customers.
Email marketing can be a powerful tool for engaging customers. If you want to be different in your industry, sending a monthly newsletter to your list is a brilliant idea.
There are still many opportunities for email marketing in the laundry service. Email newsletters can increase your brand’s visibility. An email that is well-written and shared by others can give you rich exposure. Email marketing can help you build a loyal customer base with the right content.
5. Optimize your website.
Business owners who neglect to optimize their websites lose customers to their competitors. A slow-loading page can cause prospects to move to other websites, increasing their bounce rate. You would not like a website that takes more than 5 seconds to load or is difficult to navigate. Your area has many laundry services, so it is important to be different. A good website can help you do that.
To increase visibility, a website’s adaptability on different devices should not be impeded.
6. Write blogs for your laundry business.
Regular blogs about laundry services can increase your local SEO and also helps you to reach your customers.
Blogs keep your website current with industry trends. You could make customers aware by creating a blog if you offer a unique service.
Start Driving Customers to Your Laundry Business
Local SEO can drive leads to your laundry business. Local SEO isn’t like other SEO trends. It’s here to stay and will continue to be more relevant as technology advances. Businesses that use local SEO opportunities will stand out from their competitors and benefit from lucrative lead generation.
Local SEO is key to increasing online presence, building domain authority, and connecting with high-converting local customers. Contact Cleveland SEO firm Advanced Digital Media Services (ADMS) to learn more about how to rank your business on Google and maximize local SEO for your laundry business.