Featured Snippets are descriptive, expanded search results displayed in a box at the top or near the top of search results pages (SERPs). Google uses featured snippets to determine if your page is the best answer for a query. Google
Three-quarters of internet users search for visual content before they shop online. Everybody would like to see the product first before they buy it. Most shoppers regularly look for visual content before making a purchase. You would expect to be
Many people believe that traffic will just flow in after publishing a blog article. However, you will need to spend as much time, sometimes, even more, promoting your piece on different websites. Content publishing and promotion are all about getting
Year after year, we see the SEO industry evolving. Digital marketing professionals know that businesses don’t want to be on the wrong side when it comes to major changes in search engines or new algorithms. They need to keep abreast
SEO keywords are vital tools in crafting an online marketing strategy. They primarily shape content to help your website rank high in search engines. The correct search keywords serve as a user’s gateway to your business’s products and services. They
In 2021, Google announced a new algorithm called “passage ranking” via a tweet. This statement caused quite a stir in the world of digital marketing and search engine optimization (SEO). Even the slightest change can affect how a website ranks
Search engine optimization (SEO) is almost synonymous with digital marketing; it’s the primary strategy used for the majority of online advertising. SEO may seem like a relatively new concept, but it’s as old as the Internet itself. In the early
Search intent SEO comes hand in hand in the quest for a better online presence. Starting your digital campaign without fully grasping the importance of a user’s intent may do more harm than good. As you know, SEO is constantly
Search engine optimization has evolved a lot throughout the years. What started as a way to organize data and websites has now turned into a marketing science – an art form even. If you dabble in digital marketing, you’ll find
SEO is vital for every brand’s digital success. More and more people turn to the internet for answers; businesses ought to take the multitude of opportunities this offers — growth, visibility, and success. That’s where building links come in. One
Customer feedback plays a major role in the success of your business. Nowadays, before a consumer makes a purchase or avail of a service, they scroll through several customer reviews. They read the comments to find out other people’s experiences.
If you run a WordPress website, you must’ve experienced using Google tools for performance testing and analytic tracking. While such tools help track your website’s performance, managing them can be tricky and tedious. Thankfully, there’s the Google Site Kit plugin
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