Over the last few years, several new and innovative ways have come up for promoting and advertising brands. Businesses have become more creative with the use of digital technology, particularly social media. Along with the rise of these new channels,
The SEO landscape is quite dynamic. Sure, some things stay the same: use keywords in your titles and tags, make your site mobile and user-friendly, etc. However, other factors will continue to change. This year, Google, along with other search
Managing your company’s brand can be challenging depending on your niche, competition, and other circumstances, and this was true even before there was a global pandemic making things even more difficult. Most of us have heard of (but hopefully never
In an age where digital trumps almost everything else, social media, including Instagram, is a very powerful tool for marketers and advertisers. Because of Instagram’s highly visual content, it is not surprising that it instantly appeals both to customers and
With the COVID-19 pandemic set to continue on and with no foreseeable end to this crisis as yet, it will not be business as usual for the near future. Many business policies are still changing by the day, usually depending
When preparing your marketing materials, don’t just zero in on outbound advertisements. It may seem obvious, but most businesses miss the mark. Yes, driving traffic to your website is an integral part of marketing. However, it would help if you
When starting out, it’s hard for any business owner to address their upfront costs. There are so many expenses on the table that budgeting can be a little challenging. You need to channel your funds toward the basics, especially when
Social media is the new heavyweight in online marketing. In fact, many users divide their attentions across multiple platforms, including Facebook, Instagram, Twitter, and Pinterest. While Facebook is probably the marketing platform that most businesses know about, few have started
In marketing, there are several content types you can use to get the attention of your target market. Among the most popular is video content. For so long, businesses have been using video marketing to get their messages across to
The 20th century saw the rise of social media as one of the most persuasive platforms for advertising and marketing. Because people use most of these platforms on a daily basis, it has become easier to reach and communicate with
Your brand’s reputation is a reflection of who you are as the owner. Most of your potential customers cannot meet you or your staff in person, so they end up searching for your brand all over the internet. In an
Search engines are some of the most visited sites on the internet, and the largest and most widely used is Google. In fact, Google handles almost 5.6 billion searches per day at 3.8 million searches per minute. Just imagine the
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