Christmas is almost upon us. Along with decorating our homes and planning holiday feasts, most of us will be in full shopping mode, buying Christmas presents for our loved ones. Investopedia reports that holiday retail sales in November and December 2022 will grow 6% to 8% compared to 2021’s record sales, $889.3 billion. This would bring the total sales to a new high of $942.6 billion or $960.4 billion.
Given these numbers, businesses such as retail stores should take advantage of the frantic Christmas shopping season by creating a marketing strategy to make themselves more visible in the real and digital world. This is where Christmas SEO campaigns will come into play. It’s the perfect time to get creative and work on your Christmas keywords to attract ready-to-buy customers.
This blog will share helpful tips for optimizing seasonal keywords for website optimization. We will show you how you can find hundreds of Christmas terms to increase traffic to your website, which will ultimately earn you a nice profit this Christmas season.
Designing SEO Campaigns for the Holidays
Marketing is about being “at the right spot, at the right moment.” This is especially true during holidays. Your brand should always be at the top of search engine results pages when holiday shoppers are your target customers. Search engine optimization (SEO) is a foolproof technique that can help you get noticed more online.
SEO refers to optimizing websites to make them appear on the first page of search results for specific search terms. If your company, for instance, specializes in outdoor wear, and someone searches for ” Christmas gifts for hikers,” your website should appear on the first page of search results.
Here are some considerations when creating your holiday SEO strategy.
1. Go over last year’s seasonal trends.
Start by looking at the related keywords for the holiday season. You can get search query data directly from Google Search Engine if you have already created it. You can also use SEO tools such as Ahrefs.
Next, use Google Trends to search for keywords and analyze the holiday trends of last year. It will help you identify and prioritize the areas that need optimization and improvement by analyzing your holiday shopping patterns from last year.
2. Search for Christmas-themed keywords.
Keyword research is built on seed keywords. Add holiday-related words like “gifts” or “Christmas” to modify seed keywords.
Google Trends is another tool that can help you get more ideas. To generate more keywords, you can search for the most searched keywords in your country. Google Trends will also assist you in finding topics within your niche, enabling you to find more keywords you can use to generate additional keyword ideas.
3. Increase your keyword list.
Once you have gathered the seed keywords for Christmas SEO, it is time to increase your keyword list. Note that although seed keywords have high search volumes, they can be very competitive and difficult to rank for. You can rank well if you have additional seasonal keywords.
You can do this by using Google Suggestions to extract ideas. However, you should know that it will only provide a few suggestions. You might also find helpful related keywords. Google suggests similar queries at the end of every page, allowing users to modify their terms and try out new keywords. You can use the Similar Keywords feature to get additional ideas.
4. Optimize with long-tail keywords.
Long-tail keywords are longer keywords of four or five words that often have higher purchase intent but lower search volumes. AnswerThePublic is an excellent source for long-tail keywords. It provides results that you can separate into questions, prepositions, and comparisons.
AnswerThePublic can provide results that can be used in your seasonal content to target your potential customers. Even though individual long-tail keywords are less popular than the seed keywords, more than 90% of web searches are long-tail. It means that you can target searchers who are closer to purchasing.
5. Create a content strategy to support your Christmas keywords.
You should now have a list of high-search and low-competition keywords. Now, narrow your list to those keywords that perform well in the run-up to Christmas. This list can be used as a starting point to create blog articles or other content, such as guides, that have a higher chance of being found in Google and Bing searches.
It is best only to target one keyword per webpage. This approach will ensure that your pages are distinct from one another. Your keywords should appear in your page content at least once per 100 words. Use the keyword in your page title, subheadings, and alt text for any images you use on the page.
You can avoid keyword stuffing by using related keywords discovered during your research.
6. Promote your seasonal content on social media platforms.
Social media is your friend, especially when promoting your blog posts on your website. You can add links to your content whenever you post something on your Facebook, Twitter, Instagram, and other popular social media platforms.
Write a post that explains what people will see when they click your link. Use an attractive image. Keep the post short, as it will be hidden by a “read more” button on Facebook, LinkedIn, and Twitter. While going overboard on LinkedIn and Facebook is okay, make sure you start your article with the most compelling reason to read it.
You can increase the reach of your posts by adding hashtags. The holiday keywords you are targeting should be included as a hashtag. Include any brand hashtags you regularly use or relevant to your post. You can also use a hashtag generator like All Hashtag or Hashtagify to get more ideas.
Christmas is an excellent opportunity to increase sales and expand your audience reach. It is the best time of the year to convert your visitors into customers. Follow the foolproof guide in this article to leverage the power of SEO online marketing during the most shopping-frantic season of the year.
Achieve SEO success this Christmas season with ADMS!
Make search engine optimization your key focus this holiday season. A Cleveland SEO firm like Advanced Digital Media Services (ADMS) can help you understand keywords and leverage them for Christmas SEO. ADMS knows the benefits of good keyword research and effective SEO over time. Learn more about ADMS and its complete range of digital marketing services. Contact us for more information or to speak with one of our representatives today.