Google relies on links to determine the value of webpage content. When crawling a website, Google follows both internal and external links. Link following allows Google to determine the relationship between a website’s pages and assign value to blog posts
PageRank is the one element that has allowed Google to become the biggest and most effective search engine on the entire planet. Of course, the original Google PageRank existed in a different form than the one used now. Understanding PageRank
If you own a business and are hoping to increase visitor traffic and conversions, there is simply no way to realize your dreams without SEO services. Think of how you have found products and services ever since you started using
Local search is a powerful tool for small businesses. Eighty percent of all consumers are now using search engines to find information about local businesses and to buy products and services. If your business has not yet incorporated Google My
We can attest to the fact that Google has always given big brands preferential treatment. These brands can rank better with fewer links than smaller brands. They can also receive a penalty one week and be back at the top
The term usability is important because it goes to the heart of what a website should be all about and what it delivers. Most people define website usability as the level of ease or difficulty with which individuals can use
What is off-page SEO? Off-page SEO refers to the techniques that marketers can use to improve the visibility of their website beyond the normal efforts associated with web design. It is about finding additional ways to rank better. Marketers generally
Marketers and website owners are well aware of terms like SERPs, analytics, keyword research, and link building, etc. However, many do not realize that email marketing services can help boost SEO efforts in a mighty way. Google does not rank
One of the first things to understand about SEO is that it has no single definition or set of rules. SEO can be defined simply as the process of optimizing a website and its content. The granular purpose of SEO
When looking to enhance your website’s ranking, make sure that the professionals you hire are transparent and use only “white hat” SEO techniques. If they use “black hat” techniques, their practices are unethical. Your website and possible income may face
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