A study on the effects of negative business reviews on consumers’ product attitude, risk perception, and purchase intention shows that the rapid growth and proliferation of electronic word-of-mouth (eWOM) created a new threat to Internet marketers. According to the study,
If you’re looking for a way to increase traffic on your website and improve your visibility on the online market, the skyscraper technique in link building can help you. Search Engine Optimization (SEO) practices and strategies have changed over time.
The growing competition in short-tail keywords makes it challenging to earn a reasonable ranking. There is a way to join the tide of the competition. Long-tail keywords are a creative solution to the challenge. They’ll bring loads of traffic to
“Position 0” is the main target of any company’s website. Featured snippets are the first results on top of the search result pages. It provides relevant information to a query that is usually pulled from top-ranking pages. Since snippets are
There are various fresh and effective ways to promote your business’ e-commerce website. Fresh ideas and established techniques alike set yourself apart from the competition and open new doors of opportunities for your brand. Small and big businesses are in
Keyword research is one of the first steps to creating a solid SEO campaign. As the experts say, keywords are the bread and butter of digital marketing, so it should be a top priority. Whether you’re new or not to
Page load speed is a contributing factor to the success of your website. We live in a time where gathering information is possible with a click of a button. The performance of a website matters more than ever. When we
Many beginners in website design may often wonder about the differences between web hosting and domain name. Fundamentally, your domain name is your website’s permanent address, and your web hosting is the engine that powers your website by providing space
Web content and design go hand in hand to drive a website’s success. A good website is an organized structure of valuable and well-written content built around an aesthetically designed theme representing the brand, which the user can navigate easily
An important part of your strategy for local SEO is Google My Business optimization. It allows you to show up in Google’s Local Finder, Local Pack, Google Maps, and on top of organic rankings. Over the past years, Google has
Google cached pages are “snapshots” Google takes when they visit a website. This approach comes in handy when the website you’re trying to visit is slow or down. A cached page shows how a website looks on a specific date
Many marketers, SEO experts, and website owners sometimes substitute 302 redirects for 301 redirects. Although both URL redirects land internet users on the appropriate pages they want to visit, using the wrong one can lead to website issues. One of
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