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Search engine optimization (SEO) is an excellent way to optimize your website so that it helps attract specific keywords or phrases that potential customers are looking for when they are interested in purchasing the services or products your company sells. To implement a strong marketing strategy, you may need to employ the help of a digital marketing agency. SEO can benefit your business by directing targeted traffic to your website. Once you have a solid SEO strategy put in place, you don’t have to pay for clicks to your website. This makes it cost-effective and a great long-term way to create more sales.