Having a website that is compatible with different devices gives you better chances of gaining traffic. Data from Global Web Index show that of the 81% who search for products and services online, 74% have made an online purchase via any device, while 66% used mobile apps. With more than half of the market using mobile phones, there is a lot to be lost if your website is not mobile responsive. In fact, a majority of websites do not retain the same position in search engine results across all devices. Those who rank well on desktops do not necessarily rank well on mobile as well.

SEO revolves around the use of proper keywords. These keywords are what makes it possible for your content to show up in search engine results. Without the right ones, your content is useless, because nobody will find it. By working with a local SEO company in Thornton like Advanced Digital Media Services, you can be sure that your website uses the best possible keywords for optimal results.

One of the greater downfalls of a digital marketing plan is outdated content. Before a consumer buys a product, they will most likely browse through your website to check for authenticity and legitimacy. If you have outdated content, or your content is too minimal, the consumer might not trust your website. Further, search engines always tweak the algorithms for their results pages. As such, you should seek only the best SEO services in Thornton to make sure that your website is always compatible with search engine algorithms.

SEO is just a fraction of a successful marketing plan. Apart from this, you need to continually produce quality content and know which platforms to use depending on several factors, including the nature of your business and your target market. Advanced Digital Media Services can help you come up with a comprehensive digital marketing strategy that includes creating targeted content for your consumers and knowing the platforms to use when you want to reach them.