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Category: Digital Marketing

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Digital Marketing

Branding vs. Marketing: Understanding the Difference

Branding vs. Marketing. Brand manager vs. Marketing manager. It can be challenging to keep up with all of the terms used in marketing, and there’s no fault in using them interchangeably at one point. However, distinguishing between branding and marketing

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Digital Marketing

The Benefits of A/B Testing in Marketing Campaigns

In an increasingly competitive business landscape, businesses always try to outdo each other at all costs. So, how do you know if your marketing campaigns work? The benefits of A/B testing hold the answer. A/B testing is a way to

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Digital Marketing

Ideas for Your Holiday Social Media Marketing Plan

Halloween, Thanksgiving, Cyber Monday, Christmas – it’s that time of the year again when the holidays are just around the corner. It’s now also time for you to gear up for holiday social media marketing to take full advantage of

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Digital Marketing

How to Promote Your E-commerce Business This Labor Day

Despite the pandemic that has ravaged consumers, and many of us returning to shops and malls, online shopping still dominates retail sales. With Labor Day approaching, it’s the perfect time to consider your e-commerce strategy and how to promote your

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Digital Marketing

The Ultimate List of Blog Post Ideas for Digital Marketers

Every digital marketer knows that a website is crucial in expanding the reach and growing their businesses online. However, a stale and outdated website can only hurt your business and, most significantly, your ranking in search engine results pages (SERPs).

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Digital Marketing

7 Digital Marketing Strategies for Plumbing Business

Owning or managing a plumbing company is challenging. Unlike other businesses, learning to market effectively takes time and effort because it often relies on referrals to succeed. Traditional advertising like offering seasonal price discounts and highlighting your plumbers’ expertise can

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Digital Marketing

How Paid Ads Boost Your Search Engine Ranking

Digital marketing is one of the most popular strategies among business owners today because of its effectivity. However, some tactics take a long time and consistency to see the effects. Paid ads are the solution of marketing professionals to instantly

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Digital Marketing

5 Reasons Storytelling Marketing Is Essential

Since the beginning of time, storytelling marketing has been a common strategy to promote products or services. It is becoming more important than ever with digital communication being so popular and customers having unabated access to all information anytime. Although

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