One of the more publicized parts of starting a business or supporting a continuing business is a new product launch. However, what most people do not know is that there are tons of other behind-the-scenes steps that you have to
Stay-at-home guidelines during COVID-19 have significantly changed the way people interact, not just with each other but also with brands. We have now entered the digital era for business. Those companies without an online presence are less likely to survive
The times have changed and because of the COVID-19 pandemic, the most preferred sales channel for consumers is now online. As such, now is the perfect time for starting an e-commerce business. Because it uses the internet and digital technology,
The COVID-19 pandemic has led to many businesses trying to reduce their expenses and cut back on spending. Such an approach is both natural and practical. However, it is important to avoid over zealously cost-cutting to the point that it
The COVID-19 pandemic has generally kept people indoors, thereby affecting the sales of most businesses. However, there is another channel that has come to light for most businesses. E-commerce has quickly boomed, with most customers needing to purchase goods and
The COVID-19 pandemic brought about huge changes in people’s lives and businesses, and now more than ever, companies need to maintain their brand reputation to highlight their resilience amidst a global health crisis. Those who can maintain good public faces
2020 will forever be marked as one of the toughest years for most businesses because of the COVID-19 pandemic. The pandemic has brought lower revenues, disrupted supply chains, altered work arrangements, and many other challenges that businesses need to adapt
The COVID-19 pandemic has left multiple economies in ruin worldwide. Commerce has come to a halt in many communities, and businesses are barely surviving, if they do at all. More establishments are closing by the day, and most businesses need
Pinterest is one of the fastest-growing social media platforms online. It has about 322 million users around the world. While nearly one-third of them come from the United States, its user base is rapidly growing outside the US. As such,
LinkedIn is a social networking site whose possibilities and potential remain untapped for many. While most businesses have a LinkedIn business page, they do not know how to use LinkedIn for business optimization. In this article, we can tell you
When creating promotional materials or when writing website blogs, pick topics that your consumers are interested in. Trending blogs will catch their attention. This way, you will be able to increase your website traction and the number of visitors with
Search engines have easily become the mainstream platform for digital marketing and online selling. One common strategy by companies is to do blog posts related to their business. However, given that search engines are cluttered with information, it becomes challenging
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