Google remains the undisputed king of search engines. It handles more than 35 billion queries daily from users across the globe. Google, practically a part of many people’s everyday lives, has gone through several updates. One of its most valuable
Getting to the top of Google’s search results page is a tough battle. However, just because it is hard doesn’t mean you cannot do it. Even if you are not in the top position, you can outrank it through featured snippets.
When it comes to SEO, you cannot afford to miss any best and new practices. Digital marketing is becoming increasingly more competitive every day. Videos are among the most interesting pieces of modern media. However, if Google cannot index them, then
SEO trends may come and go, but for many years now, it has been said that something as simple as an H1 tag has helped improve many pages’ rankings. How true is this claim? What Is a Header Tag? Before web pages
With more than 560 million users, LinkedIn is now among of the top sites that Google indexes regularly, along with other social media platforms like Facebook and Twitter. It is all about building networks and connections. If your LinkedIn business account
It cannot be denied that the Internet has already penetrated nearly all aspects of our lives. Google is now a verb and the first place most people go for everything they want and need to know. How does this affect
Google Ads, previously known as AdWords, and Facebook Ads are the two giants of PPC advertising. Both are significant drivers for digital marketing, with many businesses using both simultaneously to widen their reach. However, since some have a limited budget
Artificial intelligence, or AI, is already transforming the face of digital marketing. AI can help optimize and speed up several marketing tasks, improve customer experiences, and drive more conversions. Many are already using some type of AI-powered solution in their
It’s a brand-new year and a new decade. From the way people shop to the way online businesses and e-commerce trends are managed, it’s already clear that e-commerce is gearing up for big changes. In 2019, the global e-commerce market
Blockchain may be a relatively new technology, but it is already making waves in financial arenas. However, blockchain technology is not only affecting the financial sector. It is also making a huge impact on digital marketing. Both disruptive and beneficial,
In a world where tools like Google Analytics allow you to track the conversion rates of every page of your website, and platforms like Facebook Advertisements allow you to bid for sales and leads, it is understandable that many marketers
In 2017, experts have started explaining the magic of a new content marketing trend: the pillar page. Since then, companies have been clamoring to fit a pillar page into their marketing strategies, even if they do not always understand how
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