As you’re likely to have seen, online reviews can quickly turn things around for brand reputation—for both good and bad. It’s not unusual for brands to be subjected to unfair attacks. Even for major corporations, poor reviews, slander, and bad
Keyword research is the foundation of organic search engine optimization (SEO) and paid advertising campaigns. It’s simple: You need to base your content strategy and paid ads on keywords users type to find businesses like yours on Google. That said,
SEO is about improving the user experience, and strategies are typically built around four pillars: keyword and content, technical SEO, on-site SEO, and off-site SEO. These elements make up an effective SEO strategy. Your website’s online visibility and popularity will
The holiday season is not just your typical holiday. It’s everything for the e-commerce market. It’s a race to attract new customers and entertain loyal customers. It’s all about holiday gift guides and giveaways and optimizing your landing pages with
Setting up an online shop is exciting and full of promise. However, risks to e-commerce businesses are as critical as getting your website up and running. E-commerce and risk have always been interconnected; you should pay attention before it is
Attracting new customers for a profession such as a dentist is not particularly easy due to the high level of competition. Competition comes naturally across all industries. Therefore, engaging with content marketing for dentists to differentiate your business from others
Branding vs. Marketing. Brand manager vs. Marketing manager. It can be challenging to keep up with all of the terms used in marketing, and there’s no fault in using them interchangeably at one point. However, distinguishing between branding and marketing
A good grasp of the basic elements of online store management has become a must for retailers and entrepreneurs alike. Entrepreneurs sell their products to many niches, and more e-stores are opening daily as online shopping becomes more popular. It
Every business owner will have to deal with negative reviews in the digital age. A locksmith business is no stranger to negative reviews by previous customers. A negative review can happen despite your hard work in satisfying your customers and
It’s no secret that a brand website is an essential component of any digital marketing strategy. If you own a business, it is crucial to have an attractive, functional, and engaging website. To achieve these goals, you should know how
Fierce competition in the plumbing industry makes creating a local SEO strategy more necessary than ever. Local SEO refers to optimizing your website or business for specific keywords in your local area. People in urgent need of a plumber will
In an increasingly competitive business landscape, businesses always try to outdo each other at all costs. So, how do you know if your marketing campaigns work? The benefits of A/B testing hold the answer. A/B testing is a way to
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