Email marketing is an essential part of a company’s digital marketing strategy. However, most consumers use different types of providers and devices. One can use Gmail, Yahoo, Bing among others on laptops, tablets, and mobile devices. Are you sure that
Incorporated in almost all digital marketing strategies today is email marketing. Because of its cheaper costs and wide reach, most businesses utilize this medium to reach their consumers and audiences for advertisements, promotions, new offers, and more. This helps promote
For the internet generation, the effectiveness of content marketing is without question. In fact, more than 80% of people are looking for content that gives easy answers to their problems and entertains. This is why 51% of businesses want to
Any marketer would know that one of the most important factors of a brand success is its use of social media. It is strategic to keep up with the latest user-centered trends. Luckily, Google Discover, a social media feed version
To be successful in digital marketing, you need to have great tools. You may have a breakthrough product or service, but if consumers are unaware of it, your business will not achieve its fullest potential. While email marketing offers a
What is the first thing that you enter when you’re searching online for a service or product that you instantly need? You almost always include your local city in your search, right? That’s exactly what local SEO is and how
Do You Really Need to Bother with Old Content? It is often said that change is the only real constant in life. This is especially true in the world of SEO, or search engine optimization. Take for example Google, which
Is your page having problems in increasing your organic traffic and search engine rankings? Keyword clustering might be the perfect SEO tool that you can count on. It is hard enough to create valuable content, and failing to optimize it
As a business marketer, you have probably tried several techniques to boost your local SEO ranking. However, do any of these methods involve using your Google Business Profile to acquire more clients? What Is a Google Business Profile? A Google
JavaScript and SEO did not always go well together. Previously, search engines had difficulty crawling JavaScript, and this is why we still rarely see content embedded with it. The good news is that, with updates, Google can now crawl and
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