Frequently Asked Questions
We understand that you are bound to have many questions about the best choice for your web presence.
Advanced Digital Media Services wants to be with you throughout the entire process of strengthening your digital identity, expanding your reach, and growing your business.
We listened and responded to your frequently asked questions to help you make your way in the digital marketing world. We encourage you to regularly check out this space for updates on the latest developments in digital marketing.
Search Engine Optimization FAQs
Search engines are the starting point for almost all online activities. If you want your business to reach more prospects and generate more leads, partner with us and grab the online spotlight with our effective SEO services.
Search Engine Optimization is the practice of implementing various techniques to improve your website ranking and online presence, with the goal of getting your site on the top of search results pages (SERPs). SEO enables your brand to be easily visible and accessible when users search for words related to your products and services.
Website ranking starts with search engine spiders that collect information about your site and decide how relevant it is to the keywords you want to rank for. SEO then works by optimizing your site construction, content, and internal links to meet the criteria of search engines, ranking your website on top of search results.
SEO amplifies your website’s ability to rank higher in Search Engine Result Pages (SERPs). It helps increase your online visibility, drive more visitors to your website, and generate valuable leads.
While many factors impact search engine ranking, a newly established website typically takes around six months to rank in the SERPs. When you choose us as your SEO partner, we’ll perform a complete site audit, develop a comprehensive digital strategy and plan an accurate timeline to put you on top. We’ll deliver frictionless results while setting the right expectations from the start.
Google uses over 200 ranking factors in their algorithm, so it’s up to an SEO company to keep on top of the most relevant ones (as they do change). Strong ranking factors that are implemented into our SEO plans include:
- Quality backlinks
- Relevant and engaging content
- Effective keyword usage
- Responsive, mobile-ready layouts
- Backend coding markup
- Page loading speed
On-page SEO focuses on improving your website pages so they are properly searched and indexed by search engines. This process involves optimizing metadata, alt tags, HTML code structure, images, and content to ensure that your website has a high level of expertise, authoritativeness, and trustworthiness.
Adapting effective on-page strategies for your website will help search engines understand and identify the relevance of your website and its content. These strategies are crucial in improving your visitor’s user experience, your website’s organic traffic, and conversion rates.
- Website traffic from organic searches
- Frequency of your website’s appearance in SERPs
- Amount of website’s backlinks, referrals, and brand mentions
Local SEO is a strategic digital approach that focuses on optimizing your web presence for the specific locality or area your business serves. As your SEO partner, we take great lengths to build an online profile, list your business in relevant local directories, and ensure your company name appears prominently in local search results.
A local directory features listings for a specific local area. This allows users to filter search results based on zip codes, industries, cities, business size, etc. By securing a top position within the local directory, businesses significantly enhance their visibility, resulting in higher website traffic and increased online exposure.
Utilizing local SEO is an effective way to build a “neighborhood” following of dedicated patrons. With proper local SEO marketing, your business could be the first one your local audience turns to for meeting their needs. These audiences are more likely to visit your website and support your products and services.
Page authority measures the relative ranking of your particular page in SERPs. It represents the evaluation of your level of industry expertise and trustworthiness. Page authority score is influenced by various factors, including relevant content within your niche and quality backlinks pointing to your website.
One way to boost your page authority is by earning the trust of relevant top-ranking websites. They, in turn, will link to your website (called a backlink), which increases the chances of your website ranking higher in the SERPs. Link building is a very targeted and time-consuming aspect of SEO and is usually best left to experts to get optimal results.
The quantity and quality of links pointing to your website increase your credibility, giving you a higher potential to be recognized by search engines as an authority in your niche. The greater your authority, the higher you’ll rank in SERPs.
Page speed measures the time a website’s content loads and appears clearly on your browser. Technically, page speed is the “time to first byte” (TTFB) or the period it takes for your browser to receive that first byte of data from your website. Page speed optimization strategy focuses on improving your web pages’ load speed, ensuring users don’t leave before your website loads on their browser.
Page speed is a direct ranking factor when it comes to SERPs. Even if a website offers exceptional content and captivating visuals, it may suffer from lower ranking and higher bounce rate (visitors leaving a website without exploring further) if it has a slow page speed. Conversely, a webpage that loads quickly entices users to stay longer, improving your position in SERPs.
Website loading speed directly influences search engine ranking and customer experience. Our goal is to ensure swift access to your website, enabling visitors to efficiently review your products and services, ultimately leading to increased conversions.
To optimize your website for page speed and help you successfully achieve “position zero” in SERPs, here are a few of the essential strategies implemented by ADMS:
- Decrease the loading time of images and videos (media optimization)
- Leverage browser caching
- Enable GZIP compression
- Minimize HTTP requests
- Minify CSS, JavaScript and HTML
- Implement a content delivery network (CDN)
SEO is a complex and ever-evolving field. By hiring our SEO company, you gain access to a team of professionals who stay updated with the latest trends, algorithm changes, and best practices in the industry. Our expertise and knowledge allow them to implement effective strategies that yield long-term results.
- Your website is not ranking as well as it used to (or at all)
- You lost your organic ranking and traffic
- You are not sure what content will equal conversions and sales
- You want to gain a competitive edge
- You want to develop brand integrity and customer trust
- You want to increase the value of your business
- You want to increase your bottom-line
Website Development FAQs
Establishing a strong foundation for your business online begins with a competent and impressive website. By prioritizing website development, you create a solid platform that supports your business goals and sets the stage for a successful digital marketing campaign.
Definitely! Most consumers search for products and services online. A credible website with compelling content is a head-start towards endless marketing opportunities and customer engagement.
Your website plays a crucial role in driving sales for your business. It serves as the initial point of contact for consumers, allowing them to explore and purchase your products or utilize your services. Through various elements and features, you can seamlessly guide visitors from browsing your website to purchasing.
ADMS provides professional services that follow the schedules you set. The pace of our website development generally depends on the existing materials during the initial stage, your feedback along the way, and the completion date of created content.
Search engines are now future-proofing websites by considering key ranking factors called Core Web Vitals—loading time, page interactivity, and visual stability. Giving priority to these elements increases your website’s chance to rank higher in SERPs, earn links, increase traffic, and boost conversions.
When your website is not receiving enough traffic or content needs to be updated, site migration may be the best course of action. This process rebrands, relocates, or re-platforms a website through careful planning and testing to minimize migration risks.
ADMS complies with web design standards necessary for users to understand a website and achieve their search goals. Common standard practices include:
- Logo placed on the top left of the website
- Head panel for the main navigation
- Dropdown menus
- Link to the contact page on the website’s top right corner
Attracting and maintaining users is the ultimate goal of web design. Websites are typically optimized both for aesthetics and functionality. Every website element should be functional, consistent, visually appealing, and easy to understand.
Responsive web design focuses on creating a professional website that works properly on all devices. With your customers accessing your website from different devices, responsive web design ensures the fluidity and flexibility of your web layout against different screen sizes and resolutions.
An interactive web design provides a robust platform that encourages action and engagement between your customers. It goes beyond static web content and ensures a positive user experience through interactive forms, call-to-action buttons, and other personalized recommendations.
Keyword research is a critical process we do to maximize traffic driven to your website. We list relevant words and phrases that align with your target audience’s online search behaviors and incorporate them into your website content.
With all the possible short-term keywords used on the web, competition can be fierce. One way to overcome this is by using long-tail keywords. They are longer, more specific keyword phrases that gradually drive web traffic but have a higher conversion value.
There are three reasons why you should conduct proper keyword research when you are posting content on your website:
- Keyword research will give you insights on what topics will build your organic search visibility and increase your website ranking.
- Keyword research allows you to understand your current market to plan tactics that work best for your business.
- Keyword research helps improve the products and services you offer by understanding your customers’ behavior online.
One common method of testing the effectiveness of your keywords is through ranking. Simply enter a search term relevant to your business into a search engine and observe the position of your website’s URL displayed in the SERPs. This position represents your keyword ranking. Other metrics used to measure keyword performance are organic search traffic, click-through, and conversion rates.
Content creation is the process of materializing your ideas into blogs, articles, photography, videography, online commentary, or any of various digital media. It serves different purposes, including providing information to your target audience, establishing authority, and building brand awareness.
The quality of your content primarily determines the success of your website. Well-crafted content positions you as an authoritative source in your industry. This helps attract visitors and encourages them to spend more time on your website pages.
Creating compelling content depends on what you want to say and its relevance to your audience. It starts by defining your brand’s unique voice, enabling you to develop SEO-friendly content that resonates with your target audience. Generally, compelling content involves the following:
- Compelling headlines
- Interesting meta description
- Relevance of topic (keyword-based)
- Effective call-to-action keywords
There is no hard and fast rule on how often you should publish content on your website. But make sure to post enough and be consistent so that your audience will know when to check your website. The key is prioritizing quality over the number of your content.
For visitors to easily access your website online, it should be located at a specific address on the Internet known as a domain. Web hosting allows you to assign your website to a unique domain, making it reachable through a designated URL.
Web hosting is like storing a file on your drive. Your files are your website content, while your storage space or drive is your website server. The process of storing, accessing, and utilizing these files from your drive is the whole concept of website hosting.
81% of consumers are now conducting online research before supporting or buying a product or service. If you want your existing customers and future buyers to consider your business, you must be visible online. One foolproof method of doing this is by hosting a website.
A good hosting server provider considers availability, speed, and security. ADMS goes the extra mile and provides more than just good web hosting. We guarantee trusted hosting solutions focused on maintaining your customers, securing your data, upgrading your content, and expanding your domain.
Reputation management involves actively managing and shaping the perception of your brand or business online. It involves understanding and responding to customer feedback, both positive and negative, to enhance your online presence and expand your reach.
The success and profitability of your website hinge on having a good brand presence and online reputation. Maintaining a positive perception may be challenging, but it is attainable with an effective reputation management campaign.
If you are determined to improve your online presence, you have to be proactive, and you must keep an eye on any mentions of your brand on social media, websites, reviews, and other online platforms. Reputation management starts with counterattacking negative comments and encouraging loyal customers to publish positive reviews of your business.
SEO is vital in managing your online reputation and ensuring that your brand is accurately represented and positively perceived online. By implementing effective SEO strategies, you can optimize your online presence, improve search engine rankings, and enhance the visibility of positive content about your brand.
Digital marketing offers numerous advantages in optimizing and expanding the reach of your e-commerce website. Strategic and results-oriented digital marketing approaches like paid advertising campaigns, social media, and email marketing can significantly enhance brand awareness and substantially increase purchases on your website.
Digital marketing platforms allow your business to reach out and interact with your prospects at every stage of buying and selling. Any digital marketing channels have one function—to precisely target specific audiences from various demographics, interests, and purchasing behaviors. This targeted approach helps your business drive engagement, establish brand loyalty, and produce marketable results.
The distinction between B2B (business-to-business) and B2C (business-to-customers) marketing lies in their target audiences. B2B marketing caters to businesses and focuses on delivering efficient solutions and engaging content. B2C marketing, on the other hand, requires a more creative and conversational approach as it is concerned with attracting customers and building lasting relationships.
Google Business Profile (GBP) is a free-to-use, widely accessible online dashboard that allows you to manage your online presence across all Google services. You can use GBP to control and customize how your website appears on Google Maps and Search by uploading accurate, relevant details about your business.
Google Business Profile gives better visibility to your business and makes it easier for prospects to find you. With GBP, you also can track insights on your listings through posted comments and reviews and use this to create effective campaigns and content that will generate fresh leads.
Having a web presence is meaningless if your website is not visible to your target audience. Listing your business on Google Business Profile is an effective way to ensure that your website is on top results and that users will find it first when they search for your products and services.
Social Media Management FAQs
Now that social media has expanded its reach to billions of people, regardless of age and interest, having a follow-worthy presence online that grows and nurtures prospects has become as important as ever. Learn how we can help you build lasting audience connections with strategic social media management.
If you want to be in front of your target audience, social media is the way to do it. Whether your goal is to engage with your customers, promote your business values, or reinforce your brand identity, social media is the ideal avenue to make your presence known.
Social media management is all about consistently creating and scheduling content that aims to grow and engage your audience on various social media platforms. It involves several important aspects, such as:
- Planning what type of content to share, when to share it, and how it aligns with your overall goals
- Monitoring and responding to comments, reviews, and mentions of your brand to maintain a positive image
- Actively interacting with your community, answering their questions, and participating in discussions to foster relationships
- Utilizing social media platforms like Facebook, Instagram, or LinkedIn to reach a wider audience and drive specific actions
An effective social media campaign goes beyond just making your brand known and staying up-to-date with the latest online trends. It connects you with your target audience on a personal level, even on a large scale. Engaging with people on social media builds trust and ultimately fosters loyalty toward your brand.
Absolutely! As long as your customers are online, you can leverage social media platforms to strategically grow your following strategically. Whether you’re in retail, services, or any other industry, we’ll work closely with you to develop the most effective social media strategies that deliver the best result for your business.
When it comes to tracking and monitoring your social media campaign, we’ve got you covered! As part of our services, you’ll receive a monthly report that provides an in-depth insight into your social media activity and performance, including your follower growth, engagement levels, website traffic, and conversions.
The key is to understand where your target audience hangs out online. Having Facebook, Twitter, and LinkedIn accounts is a good starting point. These social media platforms are great for casual updates and engaging a broader consumer audience. Once the basics are covered, you can expand your presence to other platforms like Instagram, TikTok, Pinterest, YouTube, and more.
Our goal is to take your social media presence to the next level, building upon the foundation you’ve established. We’ll optimize your accounts for better performance and align your content strategy with your goals. Even if you already have an existing account, rest assured that your existing followers and engagement won’t be lost in the process.
Absolutely! Once your campaign kicks off, our team will jump right into action. We’ll handle everything from creating and designing your accounts to optimizing them for maximum visibility and lead generation.
Re-targeting is a clever strategy that allows you to reconnect with visitors who recently showed interest in your brand. With targeted advertisements on various social media platforms, you can bring back these visitors to your site and increase the chance of turning them into loyal customers.
Negative comments offer a great opportunity to understand your customers better and address their concerns. As your social media partner, we’ll take the time to respond and try to regain your customer’s trust. We’ll also set up filters and utilize moderation tools to remove inappropriate or offensive comments toward your brand.
Genuine and steady growth is what we focus on when it comes to boosting your following. We won’t recommend buying followers or likes or resorting to shady tactics just to inflate your numbers. We’ll identify your target audience, create meaningful interaction, and help you build a loyal following that truly matters for your business.
What we post on social media mainly depends on your business and target demographics. We offer different packages, each with a minimum posting schedule. At ADMS, we’ll find the right balance between posting frequency and content quality to maximize your reach and engagement.
Paid Ads FAQs
Driving traffic organically takes time as algorithms work behind the scenes. Waiting for organic traffic to ramp up can lead to missed visibility and leads. Paid ads provide the immediate boost you need to gain better visibility and quickly generate leads. Give your digital campaign the extra speed it needs with our expert paid ads campaign.
Paid advertising refers to the practice of promoting your products, services, or brand through paid placements on various platforms, such as search engines or social media. It involves paying for ad space to reach a targeted audience.
Simply put, a paid ad is any form of advertisement you pay to display. Whether displayed digitally or in print, if you have to exchange money for that ad space, it falls under the category of paid ads.
Paid ads can be broken down into different types depending on where or how you want your ads displayed. When people talk about paid ads, they usually refer to the following:
search ads that appear on search engine results pages;
display ads shown on websites;
social media ads on platforms like Facebook or Instagram;
video ads on platforms like YouTube; and
other sponsored content that blends with organic content
Paid advertising platforms often operate on an auction-based model. In a nutshell, paid media publishers compete with other advertisers by bidding on ad placements and targeting specific groups of people based on their demographics, interests, or even keywords. When a user meets the targeting criteria and interacts with the platform your ad is displayed, that’s when your ad pops up and potentially brings in conversions.
There are plenty of reasons why you should turn to paid advertising if you’re looking to supercharge your marketing strategy. Paid ads offer targeted reach, connect you with your desired audience effectively, increase brand awareness, drive traffic to your website, generate leads, and boost conversions. They provide measurable results and can deliver a good ROI.
Yes! Paid ads earn over 45% of online clicks, especially when they appear relevant and compelling to users’ search queries or interests. Even better, more than 50% of online consumers who click on paid ads still go on to call the business directly.
Paid advertising may not be suitable for everyone, but it could be a good fit for your brand if:
- you have a specific target audience in mind;
- you’re interested in how users engage with your brand and content;
- you want to reach a new audience segment, such as a specific age group;
- you need quick results from your marketing efforts; and if
- you have a clear budget for paid advertising and know the return on investment (ROI) you expect.
While both have the same goal of generating measurable leads, paid ads and SEO differ primarily in how they boost your online visibility. Paid ads provide immediate visibility but require ongoing investment, while SEO aims for long-term organic traffic growth.
Paid ads do not directly affect your organic SEO rankings. However, they can complement your SEO efforts by driving traffic, increasing brand exposure, and potentially boosting engagement, which can indirectly benefit your overall online presence.
As a result-driven SEO company, we understand that you need a proactive approach to monitoring your digital marketing campaigns. So, our team will help you measure the effectiveness of paid ads by tracking key metrics such as clicks, conversions, cost per acquisition, and return on ad spend. We’ll provide a monthly report of this data and compare it against your digital goals to determine the success of your paid ads.
Setting up paid ads starts with defining your digital goals. Once we understand your vision, we’ll select the right platforms, create compelling ad copy, identify your target audiences, and set up budgets and bids for your ad campaign. We’ll also monitor its performance to implement the necessary optimization.
The choice between Google and Facebook Ads depends on your specific objectives and target audience. Google Ads is great for reaching users actively looking for products or services on search engines. On the other hand, if you’re looking to target specific audiences and engage with them on social media, Facebook Ads are the way to go.
Paid search is a general term that covers all paid advertisements across search engines. PPC, or pay-per-click, is a popular form of paid ads where advertisers only pay when someone clicks on their ad. It’s like a “click-to-pay” system, where you’re charged based on the actual clicks your ads earned.
If you’re considering hiring an SEO agency to handle your paid ad campaigns, it’s essential to choose one that truly understands the ins and outs of the industry. We encourage you to explore our track record, client testimonials, and case studies to evaluate our expertise. We also offer consultations to discuss your specific needs and expectations. This will help determine if our agency is the right fit for your business.
Strengthen Your Online Presence With Advanced Digital Media Services
Leverage the benefits of digital marketing with a solid understanding of how it works and how it can affect your business. Advanced Digital Media Services provides foolproof digital solutions through effective SEO techniques and compelling content. Whether it be website development, hosting, search engine optimization, or GBP management, we have what it takes to craft strategies tailored to your business.
We drive marketable outcomes for different brands worldwide and turn businesses into industry titans. Contact our team today and get the expert services you need. We’d love to help you next.
